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Advertising anxiety : Lucozade narratives in the 1939 newspaper promotion campaign

Lyon, Phil - In: History of retailing and consumption 10 (2024) 2, pp. 168-186

Persistent link: https://www.econbiz.de/10015048041

"Gusto" or "taste"? : anglicisms change perceived product risk and product appeal in italian print advertising

Hu, Zhimin; James, Mark X.; Testa, Giorgio; Navarrete, … - In: Review of marketing science 22 (2024) 1, pp. 219-252

Persistent link: https://www.econbiz.de/10015114732

Werbeartikel: Grundlagen, Formen und Wirkungen

Mann, Andreas; Möller, Greta Sofie; Pristl, Ann-Catrin - 2026

Werbeartikel – Ein unterschätztes Marketinginstrument -- Theoretisch-konzeptionelle Grundlagen zu den Wirkungen von (materiellen) Werbeartikeln -- Studie zur Akzeptanz von Werbeartikeln bei jungen Konsumenten (Generation Z) in Deutschland -- Management des Werbeartikel-Einsatzes --...

Persistent link: https://www.econbiz.de/10015563759

Readers' perceptions and preferences for online and print newspapers in South Africa

Mdlongwa, Francis; Boikanyo, Dinko Herman; Gomwe, Godknows - In: International Journal of Research in Business and … 12 (2023) 8, pp. 512-516

Persistent link: https://www.econbiz.de/10014468046

Our magazine, or, why does no-one read us?

Parker, Martin - In: Organization : the interdisciplinary journal of … 30 (2023) 6, pp. 1287-1292

Persistent link: https://www.econbiz.de/10014432189

A Theoretical-Systemic Evaluation of Disjunctive Texts in Print Advertisements

Dalamu, Taofeek - 2023

This study examined the disjunctive styles of the print media in the Nigerian advertising world. To demonstrate the kind of their fragmentations, the researcher utilised ads from beverages, banks, books, and institutions, harvested from The Punch newspaper, billboards, and textbooks as data. The...

Persistent link: https://www.econbiz.de/10014360779

Navigating sustainability marketing in an emerging market : environmental claims in magazine advertising

Ndlovu, Sibusiso; Ellis, Debbie - In: Sustainability Marketing in Emerging Economies : …, (pp. 171-195). 2025

Persistent link: https://www.econbiz.de/10015332007

Gender differences in responses to informational and transformational advertising appeals

Nuweihed, Wael; Trendel, Olivier - In: International journal of consumer studies 49 (2025) 4, pp. 1-17

Persistent link: https://www.econbiz.de/10015456311

Do consumer values affect the effectiveness of print ads? : an experimental study in dairy industry

Askarifar, Kazem; Nekooeezadeh, Maryam; Tehrani, Pegah … - In: Journal of international food & agribusiness marketing 37 (2025) 1, pp. 29-49

Persistent link: https://www.econbiz.de/10015519673

To humor or not humor buyers? : evaluating the effective use of humor in B2B advertisements

Swani, Kunal; Gulas, Charles S.; Dinsmore, John - In: Journal of business research : JBR 200 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015558971

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