This study examined the disjunctive styles of the print media in the Nigerian advertising world. To demonstrate the kind of their fragmentations, the researcher utilised ads from beverages, banks, books, and institutions, harvested from The Punch newspaper, billboards, and textbooks as data. The...

The aim of this paper is to analyze a specific printed advertisement from two different semiotic points of view. First, we apply the interpretative instruments provided by the Barthes’ school of thinking (focused on the description of explicit signs taken in isolation). We then attempt to...