This study aims to investigate the effectiveness of FinTok influencers in preventing online travel scams by enhancing consumer trust, financial literacy, and data privacy concerns. The research examines how these influencers can contribute to improving consumer protection and safety in digital...

The emergence of mobile applications (apps) that utilize sharing economy concepts has revolutionized multiple industries, including transportation, accommodation, healthcare, and other sectors. With the nature of massive data collection and sharing policies, these platforms create serious...

This study aims to investigate the effectiveness of FinTok influencers in preventing online travel scams by enhancing consumer trust, financial literacy, and data privacy concerns. The research examines how these influencers can contribute to improving consumer protection and safety in digital...

The emergence of mobile applications (apps) that utilize sharing economy concepts has revolutionized multiple industries, including transportation, accommodation, healthcare, and other sectors. With the nature of massive data collection and sharing policies, these platforms create serious...

Considering that privacy concerns could affect users' privacy behavior as an antecedent, it is important to investigate the impact of strengthened personal data protection regulation on users' privacy concerns. However, there exists mixed views that the personal data protection regulation has a...

In today’s retail landscape, omnichannel customer experience plays a crucial role in fostering long-term customer trust and satisfaction. However, there remains a gap in understanding the precise impact of omnichannel experiences on these key factors. This research addresses this gap by...

Purpose - This study aims to propose an innovative model that integrates variables and examines the influence of internet usage expertise, perceived risk and attitude toward information control on privacy concerns (PC) and, consequently, in consumers' willingness to disclose personal information...

In today's retail landscape, omnichannel customer experience plays a crucial role in fostering long-term customer trust and satisfaction. However, there remains a gap in understanding the precise impact of omnichannel experiences on these key factors. This research addresses this gap by...