Search Results - subject:"Processing fluency"

The case for compatibility : product attitudes and purchase intentions for upper versus lowercase brand names

Wen, Na; Lurie, Nicholas H. - In: Journal of retailing 94 (2018) 4, pp. 393-407

Persistent link: https://www.econbiz.de/10011958221

Huhmann, Bruce A. - In: International Journal of Bank Marketing 35 (2017) 5, pp. 750-760

Purpose Literacy represents one’s ability to process and produce materials related to a domain. One type of this higher-order, global individual difference variable is consumer financial literacy. It stems from one’s financial information processing capacity, prior financial knowledge, and...

Persistent link: https://www.econbiz.de/10014761188

Consumer skepticism towards CSR messages : The joint effects of processing fluency, individuals’ need for cognition and mood

Zhang, Lu; Hanks, Lydia - In: International Journal of Contemporary Hospitality Management 29 (2017) 8, pp. 2070-2084

Purpose This study aims to investigate the joint effect of three factors – processing fluency, the individuals’ need … toward CSR messages with low processing fluency. In addition, such an effect was moderated by mood. Positive mood (versus … investigated the impact of processing fluency, individuals’ need for cognition and mood on consumer skepticism. This study fills …

Persistent link: https://www.econbiz.de/10014765172

Simpler online ratings formats increase consumer trust

Kostyk, Alena; Leonhardt, James M.; Niculescu, Mihai - In: Journal of Research in Interactive Marketing 11 (2017) 2, pp. 131-141

consumer trust and processing fluency. Design/methodology/approach Drawing on the latest behavioral research, two empirical … experimental studies test whether the format of online customer ratings affects consumer trust and processing fluency. Findings The … studies offer converging evidence that a simpler ratings format (i.e. mean format) elicits higher processing fluency and, in …

Persistent link: https://www.econbiz.de/10014902391

Consumer processing of mobile online stores : sources and effects of processing fluency

Sohn, Stefanie - In: Journal of retailing and consumer services 36 (2017), pp. 137-147

Persistent link: https://www.econbiz.de/10011697945

Consumer skepticism towards CSR messages : the joint effects of processing fluency, individuals’ need for cognition and mood

Zhang, Lu; Hanks, Lydia - In: International journal of contemporary hospitality management 29 (2017) 8, pp. 2070-2084

Persistent link: https://www.econbiz.de/10011783542

Simpler online ratings formats increase consumer trust

Kostyk, Alena; Leonhardt, James M.; Niculescu, Mihai - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 131-141

Persistent link: https://www.econbiz.de/10011760750

Value integration effects on evaluations of retro brands

Dogerlioglu-Demir, Kivilcim; Tansuhaj, Patriya S.; … - In: Journal of business research : JBR 77 (2017), pp. 124-130

Persistent link: https://www.econbiz.de/10011729902

Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims

Seo, Joon Yong; Scammon, Debra L. - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 357-369

Persistent link: https://www.econbiz.de/10011730644

Is what you feel what they see? : prominent and subtle identity signaling in intergroup interactions

Matherly, Ted; Ghosh, Anastasiya Pocheptsova - In: Journal of behavioral decision making 30 (2017) 4, pp. 828-842

Persistent link: https://www.econbiz.de/10011805756