Search Results - subject:"Product customization"

"I'll do it for myself" : enhancing customer value through online product customization experience

Ettis, Saïd Aboubaker; Sellami, Achraf - In: Journal of retailing and consumer services 82 (2025), pp. 1-12

Persistent link: https://www.econbiz.de/10015441272

Is product customization always beneficial in the context of C2M platforms? : a signaling theory perspective

Wang, Shuai; Ma, Shuang - In: Technological forecasting & social change : an … 197 (2023), pp. 1-8

Persistent link: https://www.econbiz.de/10014468855

Friend or foe? : can anthropomorphizing self-tracking devices backfire on marketers and consumers?

Fronczek, Lane Peterson; Mende, Martin; Scott, Maura L.; … - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 1075-1097

Persistent link: https://www.econbiz.de/10014336061

Internal factors that stimulate the internationalization of companies in Peru's jewellery sector

Jara, Jhanira; Roman, Paola; Surichaqui, Roxy; … - In: Verslas: Teorija ir praktika / Business: Theory and Practice 21 (2020) 2, pp. 792-803

The purpose of this research is to make known the internal factors that stimulate the internationalization of companies in the jewelery sector. We consider the qualitative approach at the descriptive level through semi-structured interviews with twelve major exporting companies in the jewelery...

Persistent link: https://www.econbiz.de/10012703646

Internal factors that stimulate the internationalization of companies in Peru's jewellery sector

Jara, Jhanira; Roman, Paola; Surichaqui, Roxy; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 792-803

Persistent link: https://www.econbiz.de/10012502748

The smart-key to consumers' hearts and wallets : how smartphones affect consumer product customization

Grützner, Thore - 2019

Persistent link: https://www.econbiz.de/10012163673

Making sense of new methods, new technologies, and new data in marketing science

Boller, Daniel - 2019

Persistent link: https://www.econbiz.de/10012193523

Variable Takt Principle : Mastering Variance with Limitless Product Individualization

Bebersdorf, Peter; Huchzermeier, Arnd - 2022

Chapter 1. Introduction -- Chapter 2. Basics on takt and flow - derivations from practice -- Chapter 3. Heijunka - fast as a tortoise -- Chapter 4. Variable Takt -- Chapter 5. Takt time groups at variable takt -- Chapter 6. Design-for-Tact and the ideal flow assembly -- Chapter 7. Mastering...

Persistent link: https://www.econbiz.de/10013040847

Upstream and downstream dyad governance within the network structures : Creating supply chain governance for the customized products

Szozda, Natalia; Świerczek, Artur - 2022

Persistent link: https://www.econbiz.de/10013399733

Perception of time in the online product customization process

Wang, Yue; Mo, Daniel Y.; Ma, Hoi Lam - In: Industrial Management & Data Systems 123 (2022) 2, pp. 369-385

Purpose Many e-commerce companies adopt a product customization platform offering various choices for customers to … seeks to propose time perception as the measurement of the effectiveness of online product customization. Design … customers' perception of time during the online product customization process. First, customers tend to overestimate the amount …

Persistent link: https://www.econbiz.de/10014825593