Parsaei, Mona; Askarany, Davood; Maleki, Mahtab; … - In: Risks : open access journal 12 (2024) 10, pp. 1-21
Purpose: This study investigates the relationship between product diversification strategy and cost stickiness …, this study tests two hypotheses: (1) a positive relationship between product diversification and cost stickiness and (2 …) the amplification of this relationship by managerial overconfidence. Product diversification is quantified using the …