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Product management
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Bhatnagar, Amit
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ECONIS (ZBW)
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The influence of triad nations' environments on price-quality product strategies and MNC performance
Brouthers, Lance Eliot
;
Werner, Steve
;
Matulich, Erika
-
2010
Persistent link: https://www.econbiz.de/10003889322
Saved in:
2
Product choice strategy for online retailers
Yan, Ruiliang
;
Bhatnagar, Amit
- In:
Transforming e-business practices and applications : …
,
(pp. 220-238)
.
2010
Persistent link: https://www.econbiz.de/10003925152
Saved in:
3
Determining the appropriate depth and breadth of a firm's product portfolio
Bordley, Robert
-
2009
Persistent link: https://www.econbiz.de/10003836090
Saved in:
4
Proactive and reactive product line strategies : asymmetries between market leaders and followers
Shankar, Venkatesh
-
2009
Persistent link: https://www.econbiz.de/10003836108
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5
New products : the factors that drive success
Cooper, Robert G.
-
2009
Persistent link: https://www.econbiz.de/10003836288
Saved in:
6
Organizing for radical product innovation : the overlooked role of willingness to cannibalize
Chandy, Rajesh K.
;
Tellis, Gerard J.
-
2009
Persistent link: https://www.econbiz.de/10003836291
Saved in:
7
Diagnosing the product portfolio
Day, George S.
-
2009
Persistent link: https://www.econbiz.de/10003807175
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8
Teaching old brands new tricks : retro braning and the revivel of brand meaning
Brown, Stephen
;
Kozinets, Robert V.
;
Sherry, John F.
-
2009
Persistent link: https://www.econbiz.de/10003784641
Saved in:
9
Strategies for leveraging master brands : how to bypass the risks of direct extentions
Farquhar, Peter H.
;
Han, Julia Y.
;
Herr, Paul M.
; …
-
2009
Persistent link: https://www.econbiz.de/10003784834
Saved in:
10
Meaningful brands from meaningless differentiation : the dependence on irrelevant attributes
Carpenter, Gregory S.
;
Glazer, Rashi
;
Nakamoto, Kent
-
2009
Persistent link: https://www.econbiz.de/10003784857
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