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Search: subject:"Product names"
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Product names
2
Beer
1
Bier
1
Consumer behaviour
1
Controllability
1
Correctness
1
Data quality
1
Datenqualität
1
Desire for control
1
Dta quality
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Emotion
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Familiarity
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GTIN
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Konsumentenverhalten
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Product master data
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Product quality
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Productivity
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Produktivität
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Produktqualität
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Pronounceability
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Quality assessment
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Quality management
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Qualitätsmanagement
1
appeal
1
authenticity
1
craft markets
1
emotion
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emotional contagion
1
oppositional markets
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product demography
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product evaluation
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product names
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Dobrev, Stanislav D.
1
Fleisch, Elgar
1
Karpischek, Stephan
1
Khessina, Olga M.
1
Leonhardt, James M.
1
Michahelles, Florian
1
Pechmann, Cornelia
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Verhaal, J. Cameron
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Electronic markets : the international journal on networked business
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Strategy Science
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ECONIS (ZBW)
3
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Bottled up or poured out : how product name emotions affect appeal and authenticity in the market for craft beer
Khessina, Olga M.
;
Verhaal, J. Cameron
;
Dobrev, Stanislav D.
- In:
Strategy Science
8
(
2023
)
4
,
pp. 464-483
Persistent link: https://www.econbiz.de/10014443978
Saved in:
2
Is this product easy to control? : liabilities of using difficult-to-pronounce
product
names
Leonhardt, James M.
;
Pechmann, Cornelia
- In:
Organizational behavior and human decision processes : …
165
(
2021
),
pp. 90-102
Persistent link: https://www.econbiz.de/10012610385
Saved in:
3
Detecting incorrect
product
names
in online sources for product master data
Karpischek, Stephan
;
Michahelles, Florian
;
Fleisch, Elgar
- In:
Electronic markets : the international journal on …
24
(
2014
)
2
,
pp. 151-160
Persistent link: https://www.econbiz.de/10010370321
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