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  • Search: subject:"Product testing"
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Year of publication
Subject
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Product testing 173 Produkttest 167 Deutschland 50 Germany 50 Consumer behaviour 41 Konsumentenverhalten 40 Evaluation 32 Bewertung 31 Product quality 24 Produktqualität 24 Viral marketing 22 Virales Marketing 22 Theorie 20 Theory 20 Internet marketing 19 Online-Marketing 19 Online retailing 18 Online-Handel 18 Market research 17 New product development 17 USA 17 United States 17 Marktforschung 16 Social Web 16 Social web 16 Produktentwicklung 15 Verbraucherschutz 15 Experiment 13 Consumer protection 12 Product information 11 Produktinformation 11 Stiftung Warentest 11 Verbraucherberatung 11 Electronic Commerce 9 Innovation 9 Online product reviews 9 Produktgestaltung 9 Consumer advice 8 E-commerce 8 Manipulation 8
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Online availability
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Undetermined 40 Free 27
Type of publication
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Article 101 Book / Working Paper 90 Journal 5
Type of publication (narrower categories)
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Article in journal 68 Aufsatz in Zeitschrift 68 Graue Literatur 33 Non-commercial literature 33 Hochschulschrift 24 Arbeitspapier 21 Working Paper 21 Thesis 16 Aufsatz im Buch 14 Book section 14 Collection of articles of several authors 12 Sammelwerk 12 research-article 10 Bibliografie enthalten 5 Bibliography included 5 Aufsatzsammlung 4 Collection of articles written by one author 4 Sammlung 4 Dissertation u.a. Prüfungsschriften 3 Festschrift 3 Case study 2 Conference proceedings 2 Fallstudie 2 Konferenzschrift 2 conceptual-paper 2 review-article 2 Annual report 1 Article 1 Bericht 1 Conference paper 1 Forschungsbericht 1 Glossar enthalten 1 Glossary included 1 Handbook 1 Handbuch 1 Jahresbericht 1 Konferenzbeitrag 1 Systematic review 1 case-report 1 Übersichtsarbeit 1
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Language
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English 126 German 58 Undetermined 7 French 4 Norwegian 1 Polish 1
Author
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Jin, Ginger Zhe 6 Chevalier, Judith A. 5 Dover, Yaniv 5 Kato, Andrew 5 List, John A. 5 Mayzlin, Dina 5 Perez-Richet, Eduardo 4 Skreta, Basilikē 4 Ferrara, Laurent 3 Fritz, Wolfgang 3 Narayan, Vishal 3 Peng, Ling 3 Yang, Sha 3 Zhao, Yi 3 Zhao, Ying 3 Ali, Héla Hadj 2 Arbore, Alessandro 2 Auger, Pat 2 Bauer, Erich 2 Bebber, Robert J. 2 Burke, Paul F. 2 Buschmann, Vera 2 Böhm, Eva 2 Devinney, Timothy Michael 2 Dowie, Ulrike 2 Erdmann, Andreas 2 Fiedler, Beth Ann 2 Finn, Adam 2 Garnefeld, Ina 2 Gremler, Dwayne D. 2 Gu, Yiquan 2 Hildenbrand, Andreas 2 Hofacker, Charles F. 2 Huang, Liqiang 2 Kleinschmidt, Christian 2 Krah, Tabea 2 Lecocq, Sébastien 2 Leyden, Benjamin T. 2 Louviere, Jordan J. 2 Pan, Yue 2
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Institution
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Stiftung Warentest 7 National Bureau of Economic Research 4 Nomos Verlagsgesellschaft 2 Universität Mannheim 2 Verlag Dr. Kovač 2 Deutsche Gesellschaft für Internationale Zusammenarbeit 1 Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien <Rüschlikon> 1 Statens Institutt for Forbruksforskning <Lysaker> 1 Trade and Agriculture Directorate, Organisation de Coopération et de Développement Économiques (OCDE) 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1 Westfälische Wilhelms-Universität Münster 1
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Published in...
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NBER working paper series 4 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 3 Journal of business research : JBR 3 Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis 3 The American economic review 3 CESifo working papers 2 Document de travail : une publication du Centre d'Observation Economique de la CCIP 2 Europäische Hochschulschriften / 5 2 International Journal of Quality & Reliability Management 2 International Marketing Review 2 International journal of product development : IJPD 2 International journal of product lifecycle management : IJPLM 2 Journal of Product & Brand Management 2 Journal of the Academy of Marketing Science 2 Management information systems : mis quarterly 2 NBER Working Paper 2 Organisation und Management 2 The journal of product innovation management : an international publication of the Product Development & Management Association 2 Working paper / National Bureau of Economic Research, Inc. 2 ASTM special technical publication 1 Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik 1 Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen Lebens- und Krankenversicherung, Allfinanz- und "ART"-Geschäfte, Vertreter-, Makler- und Direktvertrieb, Wettbewerbswirkungen und Konzentrationstendenzen, Image von Versicherungsunternehmen ; Winter 1999/2000 1 Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen Versicherungsaufsicht und Deregulierung - Fusionsmanagement - Produkt- und Wettbewerbsstrategien - International Accounting Standards (IAS) - Lebensversicherung, Krankenversicherung, Autoversicherung - Ausgewählte Marktfragen: der Arbeitsmarkt, der Markt für Unternehmensberatung, Vergleich der Versicherungsmärkte in Deutschland und Holland ; (Sommer 2000 und Winter 2000/2001) 1 Arbeitspapier / Institut für Marketing, Universität Mannheim 1 Betriebswirtschaftliche Schriftenreihe 1 Business and society review : a quarterly forum on the role of business in a free society 1 Business history review 1 CESifo Working Paper 1 Campus Forschung 1 Challenges in an age of dis-engagement 1 DICE discussion paper 1 DUV : Wirtschaftswissenschaft 1 Department of Economics and Marketing discussion paper / Lincoln University 1 Diagnostic(s) : revue de Coe-Rexecode 1 Die Vergangenheit bewahren - die Zukunft gewinnen : 1819 - 1994; Festschrift der Alten Leipziger Versicherung Aktiengesellschaft zum 175jährigen Jubiläum 1 Discussion paper / Center for Mathematical Studies in Economics and Management Science, Northwestern University 1 Discussion paper / Centre for Economic Policy Research 1 Discussion paper series / Centre for Economic Policy Research / Industrial organization 1 Discussion papers / CEPR 1 Diskussionsbeiträge / 1 / Universität Konstanz, Rechts-, Wirtschafts- und Verwaltungswissenschaftliche Sektion, Fachbereich Wirtschaftswissenschaften 1
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Source
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ECONIS (ZBW) 169 Other ZBW resources 15 USB Cologne (EcoSocSci) 6 RePEc 5 EconStor 1
Showing 1 - 10 of 196
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Product testing in markets for experience goods
Spitzer, Florian; Huck, Steffen; Tyran, Jean-Robert - 2026
low efficiency. A product testing institution can mitigate this problem by offering buyers a noisy but informative signal …
Persistent link: https://www.econbiz.de/10015626788
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Virtual Reality, Real Intentions : Consumers' Evaluation of Product Packaging in Immersive Environments
Branca, Generoso - 2025
1. Introduction -- 2. Virtual Reality in marketing: consumer and product research -- 3. Packaging design, sustainability and the consumer perspective -- 4. Research design and methodology -- 5. Preliminary study and main experiments procedure -- 6. Study 1 – Consumers’ response to structural...
Persistent link: https://www.econbiz.de/10015492340
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Stiftung Warentest Finanzen : unabhängig, objektiv, unbestechlich
Stiftung Warentest - Berlin : Stiftung Warentest - 2025, 3(März 2025)-
Persistent link: https://www.econbiz.de/10015333367
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Negative and Positive Effects of Rejections in Online Product Testing Programs
Küpper, Kira - 2025
Online product testing programs have evolved into a significant marketing tool, allowing consumers to apply to test …. Companies often have to send out rejections to applicants. This study examines the effects of rejections in online product … testing programs and provides valuable insights for marketing research and practice. Based on social psychological theories …
Persistent link: https://www.econbiz.de/10015492427
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Misinformation and Mistrust : The Equilibrium Effects of Fake Reviews on Amazon.com
Gandhi, Ashvin; Hollenbeck, Brett; Li, Zhijian - National Bureau of Economic Research - 2025
Fake product reviews--and the manipulation of reputation systems by sellers more broadly--are a widespread issue for two-sided platforms. We study two primary channels through which such manipulation can affect market outcomes: (i) creating misinformation about the reviewed product, and (ii)...
Persistent link: https://www.econbiz.de/10015450916
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Test : unabhängig, objektiv, unbestechlich
Stiftung Warentest - Berlin : Stiftung Warentest; 1966-[?]: Hamburg : Verl. … - 1.1966 - 28.1993; 1994-2025, 2 (Februar 2025)
Persistent link: https://www.econbiz.de/10000350626
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Finanztest
Stiftung Warentest - Berlin : Stiftung - 1990,0(Mai/Juni); 1991-2025, 2 (Februar 2025)
Persistent link: https://www.econbiz.de/10000495306
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Test design under falsification
Perez-Richet, Eduardo; Skreta, Basilikē - In: Econometrica : journal of the Econometric Society, an … 90 (2022) 3, pp. 1109-1142
Persistent link: https://www.econbiz.de/10013279527
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The minimum viable product (MVP) : theory and practice
Stevenson, Regan; Burnell, Devin; Fisher, Greg - In: Journal of management 50 (2024) 8, pp. 3202-3231
Persistent link: https://www.econbiz.de/10015386637
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Platform design and innovation incentives : evidence from the product ratings system on Apple's App Store
Leyden, Benjamin T. - 2021
A lack of platform-level competition among digital marketplaces can result in socially inefficient platform design and meaningful welfare losses, even independent of actively anticompetitive behavior. To illustrate the first-order effects platform design can have on competitive outcomes, I...
Persistent link: https://www.econbiz.de/10012534177
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