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Search: subject:"Product type"
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Consumer behaviour
55
Konsumentenverhalten
55
Product type
47
product type
29
Advertising effects
18
Werbewirkung
18
Online retailing
16
Online-Handel
16
Advertising
10
E-commerce
9
Electronic Commerce
9
Internet marketing
9
Online-Marketing
9
Werbung
9
Emotion
8
Social Web
8
Social web
8
Cause-related marketing
7
Viral marketing
7
Virales Marketing
7
Beziehungsmarketing
6
Cause-Related Marketing
6
Experiment
6
Relationship marketing
6
Brand image
5
Einzelhandel
5
Markenimage
5
Marketing management
5
Marketingmanagement
5
Retail trade
5
Brand management
4
Cognition
4
Kognition
4
Markenführung
4
Productivity
4
Produktivität
4
bilateral trade
4
gravity model
4
institutions
4
trade costs
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Article
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English
75
Undetermined
7
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Chang, Chun-Tuan
4
Linders, Gert-Jan M.
4
Rietveld, Piet
4
Choi, Yung Kyun
3
Chu, Xing-Yu
3
Jin, Jia
3
Khajehzadeh, Saman
3
Oppewal, Harmen
3
Tojib, Dewi
3
Chen, Pei-Chi
2
Groot, Henri L.F. de
2
Hong, Yili
2
Lai, Kee-hung
2
Melero, Iguácel
2
Montaner, Teresa
2
Wang, Ailian
2
Zhang, Lingling
2
Aali, Abdulrahman Yousef al-
1
Acikgoz, Fulya
1
Andersen, Peter
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Balaji, M. S.
1
Balasubramanian, Siva Kumar
1
Bartikowski, Boris
1
Berens, Guido A. J. M.
1
Bhatt, Viral
1
Bian, Xuemei
1
Blair, James Robert
1
Bloemers, Daniel
1
Bueno Avila, Salvador
1
Cambra-Fierro, Jesús
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Ernesto del
1
Centeno, Edgar
1
Chang, Hua
1
Chang, Shi-Han
1
Chang, Yaping
1
Chen, Pei-yu
1
Chen, Peiyu
1
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NET Institute
1
Tinbergen Institute
1
Tinbergen Instituut
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Journal of business research : JBR
8
Journal of retailing and consumer services
6
Electronic commerce research
4
The journal of consumer marketing
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Marketing intelligence & planning
2
Psychology & marketing
2
The journal of business & industrial marketing
2
The journal of product & brand management
2
Tinbergen Institute Discussion Papers
2
Asia Pacific journal of marketing and logistics
1
Digital Business in Africa : Social Media and Related Technologies
1
Discussion paper / Tinbergen Institute
1
European Journal of Management and Business Economics (EJM&BE)
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
European journal of marketing : EJM
1
IEEE transactions on engineering management : EM
1
Information systems research : ISR
1
International Journal of Applied Management Science
1
International Journal of Production Economics
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of financial services management : IJFSM
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of logistics systems and management : IJLSM
1
International journal of production economics
1
International journal of quality and service sciences
1
International journal of retail and distribution management
1
Journal of Business Research
1
Journal of consumer marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of electronic commerce research : JECR
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global information management
1
Journal of global marketing
1
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ECONIS (ZBW)
73
RePEc
7
EconStor
2
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1
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Date (oldest first)
1
Testing the influence of donation message-framing, donation size, and
product
type
(Androgynous Luxury Hedonic Vs. Eco-friendly: Utilitarian) on CRM participation intention
Patel, Ritesh Jayantibhai
;
Thomas, Sujo
;
Bhatt, Viral
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 391-413
Persistent link: https://www.econbiz.de/10014333847
Saved in:
2
Understanding brand-related content consumption : the role of source of content, persuasive knowledge, and
product
type
Nguyen, Chi T. K.
;
Park, Jusik
- In:
Journal of international trade & commerce
18
(
2022
)
5
,
pp. 93-113
Persistent link: https://www.econbiz.de/10013483296
Saved in:
3
The impact of feedback on consumer's emotional state in post purchase context : exploring moderating factors
Sfar, Nadia
- In:
International journal of quality and service sciences
16
(
2024
)
1
,
pp. 120-143
Persistent link: https://www.econbiz.de/10014514145
Saved in:
4
Virtually authentic : examining the match-up hypothesis between human vs virtual influencers and product types
Liu, Fanjue
;
Lee, Yu-Hao
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 287-299
Persistent link: https://www.econbiz.de/10014486343
Saved in:
5
The effects of review presentation formats on consumers' purchase intention
Li, Cong
;
Liu, Yuming
;
Du, Rong
- In:
Journal of global information management
29
(
2021
)
6
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012614610
Saved in:
6
Chatbot or human? : the impact of online customer service on consumers' purchase intentions
Chen, Shili
;
Li, Xiaolin
;
Liu, Kecheng
;
Wang, Xuesong
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2186-2200
Persistent link: https://www.econbiz.de/10014432389
Saved in:
7
How do consumers perceive and process online overall vs. individual text-based reviews? : behavioral and eye-tracking evidence
Jin, Jia
;
Wang, Ailian
;
Wang, Cuicui
;
Ma, Qingguo
- In:
Information & management : the internat. journal of …
60
(
2023
)
5
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014466171
Saved in:
8
A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products
Jin, Jia
;
Lin, Chenchen
;
Wang, Fenghua
;
Xu, Ting
; …
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 785-806
Persistent link: https://www.econbiz.de/10014251917
Saved in:
9
Did you say (obscenity) forget about it? : examining the joint effect of nostalgia appeals and product types on receivers' purchase intention based on heuristic-systematic model (H...
Koh, Hyeseung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 45-76
Persistent link: https://www.econbiz.de/10013483014
Saved in:
10
Impact of streamers' characteristics on sales performance of search and experience products : evidence from Douyin
Yang, Xiao
;
Liu, Ying
;
Dong, Jichang
;
Li, Sirui
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240273
Saved in:
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