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~subject:"Konsumentenverhalten"
~person:"Plantsch, Michael"
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Consumer behaviour
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Plantsch, Michael
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Marketing : ZFP ; journal of research and management
1
Schriftenreihe Studien zum Konsumentenverhalten
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ECONIS (ZBW)
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Die Wirkung von Signalen der Knappheit auf die Attraktivität von Produkten
Plantsch, Michael
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013435834
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Sind knappe Produkte attraktiver? : Der Stand der bisherigen Forschung
Gierl, Heribert
;
Plantsch, Michael
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
2
,
pp. 119-139
Persistent link: https://www.econbiz.de/10003461587
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