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  • Search: subject:"Progress framing"
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Year of publication
Subject
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Consumer behaviour 3 Konsumentenverhalten 3 Kundenbindungsprogramm 3 Loyalty program 3 Progress framing 3 Beziehungsmarketing 2 Prospect Theory 2 Prospect theory 2 Relationship marketing 2 Construal level 1 Distance perception 1 Goal progress framing 1 Goals 1 Hierarchical loyalty programs 1 High and low-tier members 1 Loyalty programs 1 Membership 1 Membership maintenance 1 Membership upgrading 1 Mitgliedschaft 1 Mobile Anwendung 1 Mobile application 1 Mobile communications 1 Mobile reward apps 1 Mobilkommunikation 1 Motivation 1 Multi-tier loyalty programs 1 Perceived goal importance 1 Progress level 1 Status loss 1 Status retention 1 Time urgency 1
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Online availability
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Undetermined 3
Type of publication
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Article 4
Type of publication (narrower categories)
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Article in journal 4 Aufsatz in Zeitschrift 4
Language
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English 4
Author
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Chan, Haksin 2 Yang, Morgan X. 2 Yu, Irina Y. 2 Zeng, Kevin J. 2 Baek, Tae Hyun 1 Fennis, Bob M. 1 Wiebenga, Jacob H. 1 Yoon, Sukki 1
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Published in...
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International journal of hospitality management 1 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 1 Journal of retailing and consumer services 1 Tourism management : research, policies, practice 1
Source
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ECONIS (ZBW) 4
Showing 1 - 4 of 4
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Communication strategies for multi-tier loyalty programs : the role of progress framing
Zeng, Kevin J.; Yu, Irina Y.; Yang, Morgan X.; Chan, Haksin - In: Tourism management : research, policies, practice 91 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013271589
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Looking forward, looking back : the impact of goal progress and time urgency on consumer responses to mobile reward apps
Baek, Tae Hyun; Yoon, Sukki - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238364
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Retain or upgrade : the progress-framing effect in hierarchical loyalty programs
Yang, Morgan X.; Yu, Irina Y.; Chan, Haksin; Zeng, Kevin J. - In: International journal of hospitality management 89 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012293772
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The road traveled, the road ahead, or simply on the road? : when progress framing affects motivation in goal pursuit
Wiebenga, Jacob H.; Fennis, Bob M. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 49-62
Persistent link: https://www.econbiz.de/10010359882
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