Search Results - subject:"Projective techniques"

The effective nature of projective techniques in political brand image research

Khan, Dawood; Pich, Christopher; Spry, Louise - In: International journal of market research 66 (2024) 1, pp. 115-148

Persistent link: https://www.econbiz.de/10014584446

Global corporate reputation : a projective qualitative approach from a customer perspective

Youness, Chebli; Valette-Florence, Pierre; Assaf, Cynthia - In: Qualitative market research : an international journal 27 (2024) 1, pp. 108-128

Persistent link: https://www.econbiz.de/10015324633

Visitors' and non-visitors' destination food images : how do they vary in Egypt?

Mohamed, Mohamed E.; Lehto, Xinran Y.; Behnke, Carl - In: Tourism Management Perspectives 51 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015077150

Three little words : a pragmatic qualitative method to understand modern markets

Relja, Ruffin; Ward, Philippa; Zhao, Anita Lifen - In: International journal of market research 66 (2024) 4, pp. 388-409

Persistent link: https://www.econbiz.de/10015562151

"I think... I feel..." : using projective techniques to explore socio-cultural aversions towards Indigenous tourism

Holder, Afiya; Ruhanen, Lisa; Walters, Gabby; Mkono, Mucha - In: Tourism management : research, policies, practice 98 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014304528

Global corporate reputation: a projective qualitative approach from a customer perspective

Youness, Chebli; Valette-Florence, Pierre; Assaf, Cynthia - In: Qualitative Market Research: An International Journal 27 (2024) 1, pp. 108-128

Purpose The purpose of this research is to extend the results of previous studies regarding corporate reputation scales and identify new and specific items relevant for studying global corporate reputation from a customer’s point of view. Design/methodology/approach This research was based on...

Persistent link: https://www.econbiz.de/10015355065

What you see is what you get : VR as a tool for travel experiences trials

Mercado-González, Julieta; Reyes-Mercado, Pável; … - In: International journal of technology marketing : IJTMkt 15 (2021) 4, pp. 333-353

Persistent link: https://www.econbiz.de/10012693541

Enhancing data collection methods with qualitative projective techniques in the exploration of a university's brand identity and brand image

Spry, Louise; Pich, Christopher - In: International journal of market research 63 (2021) 2, pp. 177-200

Persistent link: https://www.econbiz.de/10012492750

Materialistic consumption amongst young Indians : an ethnographic approach

Sondhi, Neena; Chawla, Deepak - In: International journal of Indian culture and business … 21 (2020) 4, pp. 507-532

Persistent link: https://www.econbiz.de/10012511040

"Colorful" approach regarding creative accounting : an introspective study based on the association technique

Balaciu, Diana Elisabeta; Bogdan, Victoria; Feleagă, … - In: Journal of accounting & management information systems … 13 (2014) 4, pp. 643-664

projective techniques, the free association technique. We found out that more than half of sampled managers are inclined to … managers in Bihor, yet it is doubled by their tendency towards accounting manipulation. The projective techniques chosen have …

Persistent link: https://www.econbiz.de/10011310007