Search Results - subject:"Prominence"

Strategic brand management for higher education institutions with graduate degree programs : empirical insights from the higher education marketing mix

Lim, Weng Marc; Teck Weng Jee; De Run, Ernest Cyril - In: Journal of strategic marketing 28 (2020) 3, pp. 225-245

Persistent link: https://www.econbiz.de/10012202807

Consumer intentions to perform difficult behaviors: Role of brand-self connection, prominence and relationship length

Sameeni, Maleeha Shahid; Qadeer, Faisal - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 9 (2015) 3, pp. 719-741

behaviors (CIPDB) through brand-self connection and brand prominence independently. This paper investigates direct impact of … brand-self connection and brand prominence on CIPDB. It also investigates the moderation of relationship length in these two … direct relationships and moderation of brand prominence in the selfconnection- CIPDB relationship. The study uses two …

Persistent link: https://www.econbiz.de/10011938478

Consumer intentions to perform difficult behaviors : role of brand-self connection, prominence and relationship length

Sameeni, Maleeha Shahid; Qadeer, Faisal - In: Pakistan journal of commerce and social sciences 9 (2015) 3, pp. 719-741

Persistent link: https://www.econbiz.de/10011928674

A theory of stable price dispersion

Myatt, David P.; Ronayne, David - 2019 - Revised: October, 2019

Persistent link: https://www.econbiz.de/10012193912

Does country really matter? : exploring the contextual effect of individual self-construal in reaping the relational benefits of customer-based reputation

Agarwal, James; Osiyevskyy, Oleksiy - In: Global aspects of reputation and strategic management, (pp. 95-125). 2019

Persistent link: https://www.econbiz.de/10012125444

Resilience of United Kingdom financial institutions to major uncertainty : a network analysis related to the Credit Default Swaps market

Chabot, Miia; Bertrand, Jean-Louis; Thorez, Eric - In: Journal of business research : JBR 101 (2019), pp. 70-82

Persistent link: https://www.econbiz.de/10012103214

Prominence, complexity, and pricing

Chioveanu, Ioana - In: International journal of industrial organization 63 (2019), pp. 551-582

Persistent link: https://www.econbiz.de/10012320587

How do materialists choose prominent brands in emerging markets?

Siahtiri, Vida; Lee, Wai Jin - In: Journal of retailing and consumer services 46 (2019), pp. 133-138

Persistent link: https://www.econbiz.de/10011980815

Brand prominence and social status in luxury consumption : a comparison of emerging and mature markets

Pino, Giovanni; Amatulli, Cesare; Peluso, Alessandro M.; … - In: Journal of retailing and consumer services 46 (2019), pp. 163-172

Persistent link: https://www.econbiz.de/10011980824

The influence of dialogic engagement and prominence on visual product placement in virtual reality videos

Wang, Ye; Chen, Huan - In: Journal of business research : JBR 100 (2019), pp. 493-502

Persistent link: https://www.econbiz.de/10012024000