Search Results - subject:"Promotion"

Assessing the effectiveness of prosocial activism within sponsored influencer posts on product promotion

Gao, Liyu; Marder, Ben; Lacka, Ewelina; Colliander, Jonas - 2025

Persistent link: https://www.econbiz.de/10015372974

Schamp, Christina; Heitmann, Mark; Peers, Yuri; … - In: Journal of marketing research 61 (2024) 5, pp. 955-974

Persistent link: https://www.econbiz.de/10015168514

SMM for promoting healthy eating : bibliometric analysis

Ziabina, Yevheniia; Kryvych, Yana; Pigoń, Łukasz - In: Marketing i menedžment innovacij : m&mi 15 (2024) 4, pp. 113-126

Persistent link: https://www.econbiz.de/10015196779

Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption

Greenland, Steven J.; Gill, Robert; Moss, Simon; Low, David - In: Journal of strategic marketing 32 (2024) 2, pp. 187-202

Persistent link: https://www.econbiz.de/10014553153

Digital signage for promoting price discounts : first insights into customer spending on distant and nearby discounted products

Nanni, Anastasia; Ordanini, Andrea - In: Journal of retailing 100 (2024) 2, pp. 186-198

Persistent link: https://www.econbiz.de/10015065152

Decomposing cross-channel advertising support of retailer price promotions

Maier, Erik; Dost, Florian - In: Journal of retailing 100 (2024) 3, pp. 362-381

Persistent link: https://www.econbiz.de/10015065321

Final price neglect in multi-product promotions : how non-integrated price reductions promote higher-priced products

Jia, He; Huang, Yunhui; Zhang, Qiang; Shi, Zhengyu; … - In: Journal of consumer research : JCR ; an … 50 (2024) 6, pp. 1097-1116

Persistent link: https://www.econbiz.de/10014526262

Impact of sales promotion on consumer buying behavior in the apparel industry

Mishra, Manish; Kushwaha, Rohit; Gupta, Nimit - In: Cogent business & management 11 (2024) 1, pp. 1-15

Sales promotion is a common marketing approach used in the clothing industry to attract customers and increase sales … investigates several sales promotion tactics to attract consumers that can influence consumer decisions in the apparel business …

Persistent link: https://www.econbiz.de/10014530242

Live shopping promotions : which categories should a retailer discount to shoppers already in the store?

Wamsler, Julia; Vuckovac, Denis; Natter, Martin; Ilic, … - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 135-174

Persistent link: https://www.econbiz.de/10014519164

To hesitate or not to hesitate : can popularity cues minimize the hesitation to checkout in e-commerce?

Wang, Siqi; Lim, Xin Jean; Luo, Xi; Cheah, Jun-Hwa - In: Journal of retailing and consumer services 78 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10015085007