Search Results - subject:"Promotion"

Disrespectful promotions : the negative impact of price promotions on products symbolically linked to stigmatized identities

Du, Guanzhong; Millet, Kobe; Aydinli, Aylin; Argo, … - In: Journal of marketing research 62 (2025) 4, pp. 624-644

Persistent link: https://www.econbiz.de/10015596787

Assessing the effectiveness of prosocial activism within sponsored influencer posts on product promotion

Gao, Liyu; Marder, Ben; Lacka, Ewelina; Colliander, Jonas - In: Psychology & marketing 42 (2025) 1, pp. 214-235

Persistent link: https://www.econbiz.de/10015372974

The impact of corporate social responsibility on consumers' promotional behavior : examining first-person effects and the influence of presumed influence on others

Cheng, Yang; Zhu, Yicheng; Golan, Guy - In: Corporate social responsibility and environmental management 32 (2025) 5, pp. 7146-7160

Persistent link: https://www.econbiz.de/10015456115

Looking a gift horse in the mouth : the dark side of uncertain price promotions

Talebi, Arash; Prokopec, Sonja; Önçüler, Ayse - In: Psychology & marketing 42 (2025) 6, pp. 1640-1666

Persistent link: https://www.econbiz.de/10015464044

Service-level anchoring in demand forecasting : the moderating impact of retail promotions and product perishability

Fahimnia, Ben; Tan, Tarkan; Tahirov, Nail - In: International journal of forecasting 41 (2025) 2, pp. 554-570

Persistent link: https://www.econbiz.de/10015440559

Retail practices for plant-based meat alternatives in Italy

Samoggia, Antonella; Rossi, Giulia; Macaione, Giuseppe; … - In: International journal of retail and distribution management 53 (2025) 13, pp. 41-55

Persistent link: https://www.econbiz.de/10015614946

Promotion's power in halal product purchases : the mediating role of trust and knowledge

Sri Rahayu; Saputra, Yudha Mahrom Darma; Helmi, Sulaiman; … - In: Cogent business & management 12 (2025) 1, pp. 1-20

This study explores the effect of promotion on halal product purchasing decisions, with mediation of trust and … results showed that promotion has a significant positive impact on halal product purchasing decisions. Consumer trust and … knowledge were also shown to partially mediate the relationship between promotion and purchasing decisions. The main …

Persistent link: https://www.econbiz.de/10015607109

Promotional elements and the performance of tourism marketing of visitor attraction places with the mediating role of public relations : empirical evidence from visitors in Ethiopia

Setegn, Arega Enbiale; Japee, Gurudutta Pradeep - In: Cogent business & management 12 (2025) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10015607776

Designing e-commerce livestreams : how product presentation duration affects sales?

Xie, Si; Sharma, Siddhartha; Mehra, Amit - In: Production and operations management : the flagship … 34 (2025) 12, pp. 4079-4096

Persistent link: https://www.econbiz.de/10015549483

Competitive coupon promotions : a theory-based model for online retail platforms and third-party sellers

Li, Zonghuo; Leszczyc, Peter T. L. Popkowski - In: Electronic commerce research 25 (2025) 5, pp. 4035-4069

Persistent link: https://www.econbiz.de/10015595503