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  • Search: subject:"Promotions"
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Year of publication
Subject
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Verkaufsförderung 2,511 Sales promotion 2,510 Consumer behaviour 1,250 Konsumentenverhalten 1,247 Einzelhandel 467 Retail trade 459 Sales-promotion 410 Theorie 359 Theory 357 Preismanagement 352 Pricing strategy 352 Marketingmanagement 314 Marketing management 304 Beziehungsmarketing 260 Relationship marketing 260 Werbung 256 Werbewirkung 255 Advertising effects 253 promotions 242 Advertising 236 Marketing 233 Online retailing 221 Online-Handel 221 Verkauf 182 Internet marketing 177 Online-Marketing 173 Selling 171 Markenführung 167 Brand management 166 Low-cost strategy 163 Niedrigpreisstrategie 163 Promotions 161 Rabatt 152 Deutschland 150 Rebate 150 Markenartikel 140 Brand 137 Germany 137 USA 137 United States 131
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Online availability
All
Undetermined 1,114 Free 722 CC license 18
Type of publication
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Article 2,044 Book / Working Paper 1,393 Journal 8 Other 4
Type of publication (narrower categories)
All
Article in journal 1,689 Aufsatz in Zeitschrift 1,689 Working Paper 225 Graue Literatur 206 Non-commercial literature 206 Arbeitspapier 166 Aufsatz im Buch 161 Book section 161 Hochschulschrift 86 Thesis 57 research-article 47 Lehrbuch 31 Ratgeber 28 Textbook 27 Guidebook 26 Case study 21 Collection of articles of several authors 21 Fallstudie 21 Sammelwerk 21 Dissertation u.a. Prüfungsschriften 17 Conference paper 14 Konferenzbeitrag 14 Aufsatzsammlung 12 Amtsdruckschrift 7 Government document 7 Article 6 Bibliografie enthalten 6 Bibliography included 6 Glossar enthalten 6 Glossary included 6 Handbook 6 Handbuch 6 review-article 6 Bibliografie 4 Collection of articles written by one author 4 Conference Paper 4 Sammlung 4 Wörterbuch 4 case-report 4 review 4
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Language
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English 2,721 German 370 Undetermined 350 French 7 Romanian 2 Dutch 1
Author
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Neslin, Scott A. 17 Usman, Osly 15 Gedenk, Karen 14 Grewal, Dhruv 13 Kauhanen, Antti 12 Ailawadi, Kusum L. 11 Bosquet, Clément 11 Combes, Pierre-Philippe 11 Görtz, Gunnar 11 Sinitsyn, Maxim 11 Cohen, Maxime C. 10 Perakis, Georgia 10 Zettelmeyer, Florian 10 Breugelmans, Els 9 Busse, Meghan R. 9 Chugan, Pawan K. 9 Ebeling, Peter 9 Javdani, Mohsen 9 Kaiser, Harry M. 9 Malik, Garima 9 Mehta, Dr. Neha 9 Nordfält, Jens 9 Roggeveen, Anne L. 9 Zhang, Jie 9 Bauer, Hans H. 8 Bijmolt, Tammo H. A. 8 Bogomolova, Svetlana 8 Foros, Øystein 8 Frederiksen, Anders 8 Kind, Hans Jarle 8 Lang, Ewald 8 Luo, Xueming 8 Monroe, Kent B. 8 Mullin, Roddy 8 Pandey, Neeraj 8 Rajagopal 8 Balachander, Subramanian 7 Belch, George E. 7 Belch, Michael A. 7 Clerides, Sofronis 7
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Institution
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Institute for the Study of Labor (IZA) 19 National Bureau of Economic Research 9 C.E.P.R. Discussion Papers 5 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 5 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 5 HAL 5 Springer Fachmedien Wiesbaden 5 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 5 Europäischer Rechnungshof 3 Kanada / Dominion Bureau of Statistics 3 Nationalökonomisk Institut, Institut for Økonomi 3 Université Paris-Dauphine (Paris IX) 3 Berliner Wissenschafts-Verlag 2 CESifo 2 Centre for Market and Public Organisation (CMPO), University of Bristol 2 Dipartimento di Scienze Statistiche "Paolo Fortunati", Alma Mater Studiorum - Università di Bologna 2 Econometric Society 2 Elinkeinoelämän Tutkimuslaitos (ETLA) 2 Erich Schmidt Verlag 2 HEC Paris (École des Hautes Études Commerciales) 2 Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg 2 Institut für Betriebswirtschaft <Braunschweig> 2 Inter-American Development Bank 2 Tinbergen Institute 2 Tinbergen Instituut 2 USA / Bureau of Agricultural Economics 2 USA / Bureau of Foreign and Domestic Commerce 2 Unité Mixte de Recherche Marchés, Organisations, Institutions et Stratégies d'Acteurs (UMR MOISA), Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2) 2 Wirtschaftswissenschaftliche Fakultät, Leibniz Universität Hannover 2 eSocialSciences 2 AMACOM 1 Abteilung "Wettbewerbsfähigkeit und industrieller Wandel" (WIW), Wissenschaftszentrum Berlin für Sozialforschung (WZB) 1 Agricultural and Applied Economics Association - AAEA 1 American Marketing Association 1 Anhörung zum Aktionsprogramm Ökolandbau <2001, Braunschweig> 1 Betriebswirtschaftlichen Beratungsstelle f.d. Einzelhandel 1 Bundesverband Druck und Medien 1 Center for Economic Research <Tilburg> 1 Center for Tobacco Control Research and Education, UC San Francisco 1 Centre Interuniversitaire de Recherche en Analyse des Organisations (CIRANO) 1
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Published in...
All
Journal of retailing and consumer services 98 Journal of business research : JBR 81 Journal of retailing 61 Journal of promotion management : JPM 47 IZA Discussion Papers 46 Marketing Science 40 Journal of marketing research : JMR 38 Management science : journal of the Institute for Operations Research and the Management Sciences 35 Marketing science 26 European journal of operational research : EJOR 25 Journal of promotion management : innovations in planning and applied research 25 Journal of marketing 23 Journal of the Academy of Marketing Science 23 Marketing letters : a journal of research in marketing 22 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 21 The international review of retail, distribution and consumer research 21 Psychology & marketing 20 European journal of marketing : EJM 19 Journal of Islamic marketing : JIMA 17 International journal of hospitality management 16 International journal of retail & distribution management 16 SpringerLink / Bücher 16 Discussion paper series / IZA 15 International journal of production economics 15 Asia Pacific journal of marketing and logistics 14 Journal of Islamic Marketing 14 The journal of product & brand management 14 Journal of consumer behaviour : an international research review 13 Journal of marketing communications 13 Journal of marketing research 13 Quantitative marketing and economics : QME 13 Information systems research : ISR 12 Management Science 12 Industrial marketing management : the international journal for industrial and high-tech firms 11 International journal of market research 11 The journal of consumer marketing 11 The service industries journal 10 Working paper / National Bureau of Economic Research, Inc. 10 Discussion papers / CEPR 9 International journal of production research 9
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Source
All
ECONIS (ZBW) 2,802 USB Cologne (EcoSocSci) 263 RePEc 243 EconStor 69 Other ZBW resources 62 BASE 10
Showing 1 - 10 of 3,449
Cover Image
Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik; Dost, Florian - In: Journal of retailing 100 (2024) 3, pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
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Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia; Vuckovac, Denis; Natter, Martin; Ilic, … - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
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Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki; Aspara, Jaakko - In: European journal of marketing 57 (2023) 7, pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
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Discriminatory trade promotions in consumer search markets
Janssen, Maarten C. W.; Reshidi, Edona - In: Marketing science 42 (2023) 2, pp. 401-422
Persistent link: https://www.econbiz.de/10014317109
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Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey; McGranaghan, Matthew; Liaukonyte, Jura; … - In: Quantitative marketing and economics : QME 21 (2023) 2, pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
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Families’ Career Investments and Firms’ Promotion Decisions
Almar, Frederik; Friedrich, Benjamin; Reynoso, Ana; … - 2025
This paper studies how family and firm investments interact to explain gender gaps in career achievement. Using Danish administrative data, we first document novel evidence of this interaction through a “spousal effect” on firm-side career investments. This effect is accounted for by family...
Persistent link: https://www.econbiz.de/10015339068
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Cover Image
Families' Career Investments and Firms' Promotion Decisions
Almar, Frederik; Friedrich, Benjamin; Reynoso, Ana; … - 2025
This paper studies how family and firm investments interact to explain gender gaps in career achievement. Using Danish administrative data, we first document novel evidence of this interaction through a "spousal effect" on firm-side career investments. This effect is accounted for by family...
Persistent link: https://www.econbiz.de/10015339571
Saved in:
Cover Image
Working from home and the consequences for labour turnover and career progression
Mooi-Reci, Irma; Wooden, Mark - 2025
Persistent link: https://www.econbiz.de/10015397065
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Cover Image
Families' career investments and firms' promotion decisions
Almar, Frederik; Friedrich, Benjamin; Reynoso, Ana; … - 2025
This paper studies how family and firm investments interact to explain gender gaps in career achievement. Using Danish administrative data, we first document novel evidence of this interaction through a "spousal effect" on firm-side career investments. This effect is accounted for by family...
Persistent link: https://www.econbiz.de/10015191425
Saved in:
Cover Image
Bundling or discounting? : field experiments for healthy and unhealthy food
Bandi, Nymisha; Cohen, Maxime C.; Ray, Saibal - 2025
Persistent link: https://www.econbiz.de/10015326216
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