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Search: subject:"Promotions"
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Subject
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Verkaufsförderung
2,611
Sales promotion
2,610
Consumer behaviour
1,317
Konsumentenverhalten
1,314
Einzelhandel
483
Retail trade
475
Sales-promotion
410
Theorie
374
Theory
372
Preismanagement
368
Pricing strategy
368
Marketingmanagement
320
Marketing management
310
Beziehungsmarketing
270
Relationship marketing
270
Werbewirkung
270
Advertising effects
268
Werbung
263
promotions
246
Advertising
242
Marketing
237
Online retailing
236
Online-Handel
236
Verkauf
195
Internet marketing
191
Online-Marketing
187
Selling
184
Markenführung
171
Brand management
170
Low-cost strategy
169
Niedrigpreisstrategie
169
Promotions
167
Rabatt
160
Rebate
158
Deutschland
150
Markenartikel
144
Brand
141
USA
138
Germany
137
Lebensmitteleinzelhandel
137
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Online availability
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Undetermined
1,190
Free
763
CC license
28
Digitizable
2
Type of publication
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Article
2,148
Book / Working Paper
1,408
Journal
8
Other
4
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All
Article in journal
1,772
Aufsatz in Zeitschrift
1,772
Working Paper
234
Graue Literatur
214
Non-commercial literature
214
Arbeitspapier
173
Aufsatz im Buch
162
Book section
162
Hochschulschrift
86
Thesis
57
research-article
47
Lehrbuch
31
Ratgeber
28
Textbook
27
Guidebook
26
Case study
21
Collection of articles of several authors
21
Fallstudie
21
Sammelwerk
21
Dissertation u.a. Prüfungsschriften
17
Conference paper
15
Konferenzbeitrag
15
Aufsatzsammlung
12
Amtsdruckschrift
7
Government document
7
Article
6
Bibliografie enthalten
6
Bibliography included
6
Glossar enthalten
6
Glossary included
6
Handbook
6
Handbuch
6
review-article
5
Bibliografie
4
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4
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review
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English
2,840
German
370
Undetermined
350
French
7
Romanian
2
Dutch
1
Author
All
Neslin, Scott A.
17
Gedenk, Karen
15
Usman, Osly
15
Grewal, Dhruv
13
Kauhanen, Antti
12
Ailawadi, Kusum L.
11
Bosquet, Clément
11
Combes, Pierre-Philippe
11
Görtz, Gunnar
11
Pandey, Neeraj
11
Perakis, Georgia
11
Sinitsyn, Maxim
11
Cohen, Maxime C.
10
Zettelmeyer, Florian
10
Breugelmans, Els
9
Busse, Meghan R.
9
Chugan, Pawan K.
9
Ebeling, Peter
9
Javdani, Mohsen
9
Kaiser, Harry M.
9
Malik, Garima
9
Mehta, Dr. Neha
9
Nordfält, Jens
9
Roggeveen, Anne L.
9
Zhang, Jie
9
Bauer, Hans H.
8
Bijmolt, Tammo H. A.
8
Bogomolova, Svetlana
8
Clerides, Sofronis
8
Foros, Øystein
8
Frederiksen, Anders
8
Kind, Hans Jarle
8
Lang, Ewald
8
Luo, Xueming
8
Monroe, Kent B.
8
Mullin, Roddy
8
Rajagopal
8
Balachander, Subramanian
7
Belch, George E.
7
Belch, Michael A.
7
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Institution
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Institute for the Study of Labor (IZA)
19
National Bureau of Economic Research
9
C.E.P.R. Discussion Papers
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
HAL
5
Springer Fachmedien Wiesbaden
5
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
European Fisheries Control Agency
3
Europäischer Rechnungshof
3
Kanada / Dominion Bureau of Statistics
3
Nationalökonomisk Institut, Institut for Økonomi
3
Université Paris-Dauphine (Paris IX)
3
Berliner Wissenschafts-Verlag
2
CESifo
2
Centre for Market and Public Organisation (CMPO), University of Bristol
2
Dipartimento di Scienze Statistiche "Paolo Fortunati", Alma Mater Studiorum - Università di Bologna
2
Econometric Society
2
Elinkeinoelämän Tutkimuslaitos (ETLA)
2
Erich Schmidt Verlag
2
HEC Paris (École des Hautes Études Commerciales)
2
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
2
Institut für Betriebswirtschaft <Braunschweig>
2
Inter-American Development Bank
2
Tinbergen Institute
2
Tinbergen Instituut
2
USA / Bureau of Agricultural Economics
2
USA / Bureau of Foreign and Domestic Commerce
2
Unité Mixte de Recherche Marchés, Organisations, Institutions et Stratégies d'Acteurs (UMR MOISA), Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2)
2
Wirtschaftswissenschaftliche Fakultät, Leibniz Universität Hannover
2
eSocialSciences
2
AMACOM
1
Abteilung "Wettbewerbsfähigkeit und industrieller Wandel" (WIW), Wissenschaftszentrum Berlin für Sozialforschung (WZB)
1
Agricultural and Applied Economics Association - AAEA
1
American Marketing Association
1
Anhörung zum Aktionsprogramm Ökolandbau <2001, Braunschweig>
1
Betriebswirtschaftlichen Beratungsstelle f.d. Einzelhandel
1
Bundesverband Druck und Medien
1
Center for Economic Research <Tilburg>
1
Center for Tobacco Control Research and Education, UC San Francisco
1
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Published in...
All
Journal of retailing and consumer services
105
Journal of business research : JBR
81
Journal of retailing
62
Journal of promotion management : JPM
47
IZA Discussion Papers
46
Journal of marketing research : JMR
42
Marketing Science
40
Management science : journal of the Institute for Operations Research and the Management Sciences
35
Journal of marketing
27
Journal of promotion management : innovations in planning and applied research
27
Marketing science
27
European journal of operational research : EJOR
26
Psychology & marketing
24
Journal of the Academy of Marketing Science
23
Marketing letters : a journal of research in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
The international review of retail, distribution and consumer research
21
Asia Pacific journal of marketing and logistics
19
European journal of marketing : EJM
19
International journal of hospitality management
18
Journal of Islamic marketing : JIMA
17
Discussion paper series
16
International journal of retail & distribution management
16
Journal of marketing research
16
SpringerLink / Bücher
16
International journal of production economics
15
Journal of Islamic Marketing
14
The journal of product & brand management
14
International journal of market research
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
13
Quantitative marketing and economics : QME
13
Information systems research : ISR
12
International journal of retail and distribution management
12
Management Science
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
The journal of consumer marketing
11
International journal of production research
10
Journal of revenue and pricing management
10
The service industries journal
10
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Source
All
ECONIS (ZBW)
2,920
USB Cologne (EcoSocSci)
263
RePEc
243
EconStor
71
Other ZBW resources
61
BASE
10
Showing
1
-
10
of
3,568
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relevance
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date (newest first)
date (oldest first)
1
Looking a gift horse in the mouth : the dark side of uncertain price
promotions
Talebi, Arash
;
Prokopec, Sonja
;
Önçüler, Ayse
- In:
Psychology & marketing
42
(
2025
)
6
,
pp. 1640-1666
Persistent link: https://www.econbiz.de/10015464044
Saved in:
2
Coupon redemption, churn, and customer lifetime value for a newly-launched noncontractual product : evidence from a large-scale field experiment in supermarkets
Tsujikawa, Rin
;
Hoshino, Takahiro
-
2025
Persistent link: https://www.econbiz.de/10015519565
Saved in:
3
When sales
promotions
make consumers experiencing financial restrictions purchase more or less : the role of decisional conflict
Ulqinaku, Aulona
;
Sarial-Abi, Gülen
- In:
Italian journal of marketing : ITJM
2025
(
2025
)
2
,
pp. 155-179
Persistent link: https://www.econbiz.de/10015526487
Saved in:
4
Retiring the store flyer : effects of ceasing print store flyers on household grocery shopping behavior
Lin, Arjen van
;
Keller, Kristopher Oliver
;
Guyt, Jonne
-
2025
Print store flyers, featuring a retailer's assortment and
promotions
, are still widely used. Yet increasing digital …
Persistent link: https://www.econbiz.de/10015475568
Saved in:
5
Banning unsolicited store flyers : does helping the environment hurt retailing?
Guyt, Jonne
;
Lin, Arjen van
;
Keller, Kristopher Oliver
- In:
Marketing science
44
(
2025
)
5
,
pp. 1104-1124
Persistent link: https://www.econbiz.de/10015552620
Saved in:
6
Decomposing cross-channel advertising support of retailer price
promotions
Maier, Erik
;
Dost, Florian
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
Saved in:
7
Live shopping
promotions
: which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
8
Exploring the impact of giving free food samples and loyalty cards on sustainable food choices : a stepped wedge trial in workplace food outlets
Gold, Natalie
;
Cornel, Pieter
;
Zhuo, Shi
;
Thornton, Katie
; …
- In:
International journal of market research
66
(
2024
)
5
,
pp. 650-673
Persistent link: https://www.econbiz.de/10015562319
Saved in:
9
Impacts of AI-integrated services and corporate reputation on digitalised banking recommendations : a view of goal-framing theory
Shin, Nina
;
Son, Jiyoon
- In:
International journal of bank marketing
44
(
2026
)
2
,
pp. 173-194
Persistent link: https://www.econbiz.de/10015592811
Saved in:
10
Female
promotions
and the academic pipeline : evidence from a natural experiment
Bagues, Manuel F.
;
Makany, Milan
;
Vattuone, Giulia
; …
-
2026
university departments across all disciplines. We identify exogenous variation in
promotions
using the random assignment of …
Persistent link: https://www.econbiz.de/10015624583
Saved in:
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