Search Results - subject:"Prompt"

Prompt Engineering im Unternehmen – eine Einführung : Wettbewerbsvorteile durch generative KI und Large Language Models

Koch, Daniel; Kohne, Andreas; Brechbühler, Nils - 2025

Grundlagen: Large Language Models und Generative Pre-trained Transformers, Tokens und Context Windows -- Prompt … Engineering: Konzept, Bewertung, Formulierung, Formate -- Frameworks für Prompts: u.a. Prompt Chaining, Role Prompting, R-T-F, T …Dieses Buch führt Schritt für Schritt in die Kunst des Prompt Engineerings ein – die wichtigste Kompetenz auf dem Weg …

Persistent link: https://www.econbiz.de/10015401834

Prompt-Design

Kreutzer, Ralf T. - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 55 (2026) 4, pp. 50-53

Persistent link: https://www.econbiz.de/10015634949

Economics of prompting AI

Uras, Burak; Zaccaria, Niccolò - 2026

Persistent link: https://www.econbiz.de/10015619568

How organizations can innovate with generative AI

Holmström, Jonny; Carroll, Noel - In: Business horizons 68 (2025) 5, pp. 559-573

Artificial intelligence (AI) is driving significant impact on businesses across many sectors. Specifically, generative AI (GenAI) is fueling new capabilities that have triggered a wave of innovation. For example, there has been massive hype surrounding the launch of ChatGPT, with growing...

Persistent link: https://www.econbiz.de/10015446766

Zwischen Kreativität und Recht: Herausforderungen des Urheberrechts bei KI-generierten Bildern

Kraußer, Vanessa; Perst, Florian; Schubart, Constantin; … - 2026

Artificial intelligence (AI) has long since arrived in the world of work, including in the field of media design. This work focusses on AI-generated images and examines copyright challenges in this context. It becomes clear that not only the generated images should be considered, but that AI...

Persistent link: https://www.econbiz.de/10015614595

The GenAI future of consumer research

Huang, Ming-Hui; Rust, Roland T. - In: Journal of consumer research : JCR ; an … 52 (2025) 1, pp. 4-17

Persistent link: https://www.econbiz.de/10015425325

Zwischen Kreativität und Recht : Herausforderungen des Urheberrechts bei KI-generierten Bildern

Kraußer, Vanessa; Perst, Florian; Schubart, Constantin; … - 2026

Persistent link: https://www.econbiz.de/10015612382

Framing prompts as user stories : effects on the output quality of generative AI

Car, Tomislav; Šimac, Ivan; Šuman, Sabrina - In: ENTRENOVA - ENTerprise REsearch InNOVAtion Conference 11 (2025) 1, pp. 1-17

highlight the role of prompt structure in shaping LLM performance and suggest that user-centred prompt design can improve … generative AI applications in domain-specific contexts. The study contributes to the prompt engineering literature and offers …

Persistent link: https://www.econbiz.de/10015627497

The ordinary meaning bot : simulating human surveys with LLMs

Kruse, Johannes - 2025

concerns about hallucinations, reproducibility, data leakage, and explainability, and introduces the locked-prompt "Ordinary …

Persistent link: https://www.econbiz.de/10015467436

Prompts for planning-AI integration : LLM prompt design for supporting sustainable urban development

Liu, Ke; Yigitcanlar, Tan; Browne, Will N.; Fu, Yanjie - In: Journal of open innovation : technology, market, and … 11 (2025) 4, pp. 1-14

tasks ranging from policy drafting to participatory engagement. Prompt engineering - the systematic design of instructions … peer-reviewed studies to investigate prompt engineering applications in urban planning and adjacent domains. The study … in prompt template structures. Based on these insights, the paper proposes a novel three-layer framework - task …

Persistent link: https://www.econbiz.de/10015559726

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