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Search: subject:"Psychological Continuum Model (PCM)"
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Consumer behaviour
2
Konsumentenverhalten
2
Arbeitsgruppe
1
Arbeitspsychologie
1
Bayes-Statistik
1
Bayesian analysis
1
Bayesian inference
1
CSR participation intention
1
Confidence
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Market segmentation
1
Marktsegmentierung
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Organizational psychology
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Professional sports
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Profisport
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Psychological Continuum Model (PCM)
1
Psychological involvement
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Psychologie
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Psychology
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Segmentation
1
Staging algorithm
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Team
1
Vertrauen
1
consumer trust
1
corporate social responsibility (CSR)
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psychological continuum model (PCM)
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Arthur-Banning, Skye G.
1
Baker, Bradley J.
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Chiu, Weisheng
1
Du, James
1
Funk, Daniel C.
1
Mamo, Yoseph
1
Oh, Young Suk
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Sato, Mikihiro
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Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Does a professional sport team's corporate social responsibility (CSR) initiative increase fans' trust in the team and CSR participation intention? : a moderated mediation model
Oh, Young Suk
;
Arthur-Banning, Skye G.
;
Mamo, Yoseph
; …
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
4
,
pp. 379-396
Persistent link: https://www.econbiz.de/10015192272
Saved in:
2
Rethinking segmentation within the psychological continuum model using Bayesian analysis
Baker, Bradley J.
;
Du, James
;
Sato, Mikihiro
;
Funk, …
- In:
Sport management review
23
(
2020
)
4
,
pp. 764-775
Persistent link: https://www.econbiz.de/10012295973
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