Maurer, Joshua D.; Creek, Steven A.; Allison, Thomas H.; … - In: Journal of innovation & knowledge : JIK 10 (2025) 2, pp. 1-14
We draw from evolutionary psychology to predict that the immediate recognition of certain traits significantly impacts funding outcomes. Four such traits that are recognizable in potential entrepreneurs and play a role in funding decisions are: aggressiveness, attractiveness, competence, and...