Search Results - subject:"Purchase Behavior"

Influencer marketing effectiveness : a meta-analytic review

Pan, Meizhi; Blut, Markus; Ghiassaleh, Arezou; Lee, … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 52-78

Persistent link: https://www.econbiz.de/10015192980

Indonesian consumer complaint behavior: The role of information seeking, knowledge, purchase behavior, and tendency to talk

Yuliati, Lilik Noor; Simanjuntak, Megawati - In: Global Business & Finance Review (GBFR) 29 (2024) 1, pp. 57-71

Purpose: This study aimed to determine the effect of information-seeking, knowledge, purchasing behavior, and word-of-mouth on complaint behavior. Design/methodology/approach: This study was conducted in rural and urban areas of 28 provinces in Indonesia. The respondents in this study are...

Persistent link: https://www.econbiz.de/10015098864

Evaluating the impact and perception of influencer marketing among Romanian consumers : insights from quantitative research

Szakal, Anita Cornelia; Brătucu, Gabriel; Ciobanu, Eliza; … - In: Administrative Sciences : open access journal 14 (2024) 11, pp. 1-23

Currently, one of the most widely used marketing techniques is influencer marketing, but is its true impact on Romanians truly understood? This article aims to establish the perception of influencer marketing activities by Romanian consumers. A quantitative study was conducted, gathering 618...

Persistent link: https://www.econbiz.de/10015178395

The greenwashing trap : how misleading marketing affects consumer green purchasing habits

Vilkaitė-Vaitonė, Neringa - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 2, pp. 593-602

The rising environmental concern has driven organizations to adopt green marketing practices. However, a growing number of organizations have been engaging in greenwashing practices, which mislead customers about their environmental performance. This can have negative consequences for the...

Persistent link: https://www.econbiz.de/10015188311

Green consumption and sustainable lifestyle : evidence from India

Kennedy, Rosario Florence; Susainathan, Sahayaselvi; … - In: Administrative Sciences : open access journal 14 (2024) 10, pp. 1-21

precursor to green purchase behavior (GPB), resulting in a sustainable lifestyle. This study found that social influence …

Persistent link: https://www.econbiz.de/10015159250

The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior

Ghiassaleh, Arezou; Kocher, Bruno; Czellar, Sandor - In: Journal of retailing 100 (2024) 2, pp. 239-255

Persistent link: https://www.econbiz.de/10015065168

Indonesian consumer complaint behavior : the role of information seeking, knowledge, purchase behavior, and tendency to talk

Yuliati, Lilik Noor; Simanjuntak, Megawati - In: Global business and finance review 29 (2024) 1, pp. 57-71

Persistent link: https://www.econbiz.de/10014490877

The PSICHE framework for sustainable consumption and future research directions

Nascimento, Jorge; Loureiro, Sandra Maria Correia - In: EuroMed journal of business 19 (2024) 3, pp. 571-611

Persistent link: https://www.econbiz.de/10015327497

Green purchase behavior in circular packaging : the case of young consumers in Indonesia

Ramadhanti, Fati; Suryandaru, Reinardus; Amelia, Novi - In: Cleaner and responsible consumption 14 (2024), pp. 1-12

green purchase behavior toward circular packaging in Indonesia by using Structural Equation Model (SEM). We have collected …

Persistent link: https://www.econbiz.de/10015386593

How does information encountering enhance purchase behavior? : the mediating role of customer inspiration

Chen, Zhuo; Gong, Yanping; Huang, Rong; Lu, Xi - In: Journal of retailing and consumer services 78 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10015095099