Guan, Xu; Ma, Shihua; Yin, Zhe - In: Omega 50 (2015) C, pp. 70-81
overstock risk. Under this hybrid push–pull contract scheme, we show that the firms׳ equilibrium strategies lead to a two … contracts, push, pull and hybrid, on the firm׳s and the channel׳s performances. The pull contract always leads to the highest …