Danciu, Victor - In: Romanian Economic Journal 15 (2012) 45, pp. 3-24
contribution of the push-pull strategies to the achievement of the dual role of the green company, of an organization with a social … cause and as a business with a profit motive. This contribution may be identified in the push-pull effects on consumer …, business, environment and sustainable development. The analysis focuses on the push-pull green communication strategies and on …