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  • Search: subject:"RFM Model"
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Year of publication
Subject
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RFM model 15 Consumer behaviour 11 Konsumentenverhalten 11 Beziehungsmarketing 9 Relationship marketing 9 Customer value 8 Data Mining 8 Data mining 8 Kundenwert 8 Target group 5 Zielgruppe 5 CRM 4 RFM Model 4 customer relationship management 4 data mining 4 Bank 3 Customer satisfaction 3 Customer segmentation 3 Kundenzufriedenheit 3 Market segmentation 3 Marktsegmentierung 3 Air transport 2 Airline 2 Artificial intelligence 2 Clustering 2 Customer relations 2 Dienstleistungsqualität 2 Fluggesellschaft 2 Forecasting model 2 Fuzzy sets 2 Fuzzy-Set-Theorie 2 Grocery retail industry 2 Künstliche Intelligenz 2 Luftverkehr 2 Marketing strategy 2 Measurement 2 Messung 2 Prognoseverfahren 2 Quality management 2 Qualitätsmanagement 2
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Online availability
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Undetermined 12 Free 4 CC license 1
Type of publication
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Article 20
Type of publication (narrower categories)
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Article in journal 16 Aufsatz in Zeitschrift 16 Case study 1 Fallstudie 1 case-report 1
Language
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English 17 Undetermined 3
Author
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Abdolvand, Neda 3 Alizadeh, Somayeh 2 Eren, P. Erhan 2 Ghazanfari, Mehdi 2 Harandi, Saeedeh Rajaee 2 Kocyigit, Altan 2 Mohamadi, Samira Malek 2 Peker, Serhat 2 Wu, Zongxiao 2 Albadvi, Amir 1 Arjmand, Mohaddese 1 Chang, Shu Chen 1 Chen, Yanhong 1 Cheng, Li-chen 1 Chiang, Wen-Yu 1 Chou, Tung-Hsiang 1 Deng, Zilin 1 Dequan, Zheng 1 Ghanbarpour, Tohid 1 Gholamiangonabadi, Davoud 1 Haghighatnia, Shohre 1 Harandi, Saeedeh Rajaei 1 Hosseini, Maryam 1 Hosseini, Monireh 1 Li, Bin 1 Li, Zhiyong 1 Liu, Luning 1 Liu, Wei 1 Mansouri, Taha 1 Nikumanesh, Esmaeil 1 Ravasan, Ahad Zare 1 Safari, Sepehr 1 Shabani, Mostafa 1 Shao, Xuefeng 1 Sheikh, Alireza 1 Shokoohyar, Sina 1 Shokouhyar, Sajjad 1 Shokuhyar, Sajjad 1 Sun, Li-min 1 TICHINDELEAN, Mihai 1
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Published in...
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International Journal of Data Analysis Techniques and Strategies 2 International journal of electronic customer relationship management : IJECRM 2 Journal of retailing and consumer services 2 Digital business 1 Electronic commerce research and applications 1 Expert Journal of Marketing 1 International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association 1 International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association 1 International journal of production research 1 Journal of air transport management 1 Journal of business-to-business marketing 1 Journal of global information management 1 Journal of marketing analytics : JMA 1 Journal of marketing communications 1 Marketing Intelligence & Planning 1 Marketing intelligence & planning 1 The journal of credit risk : published quarterly by Incisive Media 1
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Source
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ECONIS (ZBW) 16 RePEc 3 Other ZBW resources 1
Showing 1 - 10 of 20
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Improving customer value index and consumption forecasts using a weighted RFM model and machine learning algorithms
Wu, Zongxiao; Zang, Cong; Wu, Chia-Huei; Deng, Zilin; … - In: Journal of global information management 30 (2022) 3, pp. 1-23
Persistent link: https://www.econbiz.de/10012799261
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Two-dimensional analysis of customer behavior in traditional and electronic banking
Hosseini, Maryam; Abdolvand, Neda; Harandi, Saeedeh Rajaee - In: Digital business 2 (2022) 2, pp. 1-10
using the RFM model - recency, frequency, and monetary. The CRISP-DM methodology was used to extract knowledge from customer …
Persistent link: https://www.econbiz.de/10013477487
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The RFM model analysis for VIP customer : a case study of Golf clothing brand
Chou, Tung-Hsiang; Chang, Shu Chen - In: International journal of knowledge management : IJKM ; … 18 (2022) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10014307037
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Estimating travellers' value when purchasing auxiliary services in the airline industry based on the RFM model
Chen, Yanhong; Liu, Luning; Dequan, Zheng; Li, Bin - In: Journal of retailing and consumer services 74 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014364543
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The impact of customer clubs on lifetime value of banking customers
Arjmand, Mohaddese; Abdolvand, Neda; Harandi, Saeedeh Rajaei - In: International journal of electronic customer … 14 (2023) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10014309498
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Customer churn prediction for commercial banks using customer-value-weighted machine learning models
Wu, Zongxiao; Li, Zhiyong - In: The journal of credit risk : published quarterly by … 17 (2021) 4, pp. 15-42
Persistent link: https://www.econbiz.de/10013185682
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Research on the influence of after-sales service quality factors on customer satisfaction
Shokouhyar, Sajjad; Shokoohyar, Sina; Safari, Sepehr - In: Journal of retailing and consumer services 56 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012389985
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Evaluation of passenger satisfaction with service quality : a consecutive method applied to the airline industry
Tahanisaz, Sahar; Shokuhyar, Sajjad - In: Journal of air transport management 83 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012170253
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A fuzzy ANP based weighted RFM model for customer segmentation in auto insurance sector
Ravasan, Ahad Zare; Mansouri, Taha - In: International journal of information systems in the … 7 (2015) 2, pp. 71-86
Persistent link: https://www.econbiz.de/10010490829
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A preliminary study of Fintech industry : a two-stage clustering analysis for customer segmentation in the B2B setting
Sheikh, Alireza; Ghanbarpour, Tohid; Gholamiangonabadi, … - In: Journal of business-to-business marketing 26 (2019) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10012196288
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