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Market : review for marketing theory and practice
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ECONIS (ZBW)
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Self-learning recommendation system using reinforcement learning
Rymarczyk, Paweł
;
Smutek, Tomasz
;
Stefańczak, Daria
; …
- In:
European research studies
27
(
2024
),
pp. 137-149
Persistent link: https://www.econbiz.de/10014543771
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Using supervised machine learning methods for RFM segmentatio : a casino direct marketing communication case
Bratina, Danijel
;
Faganel, Armand
- In:
Market : review for marketing theory and practice
35
(
2023
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10014315007
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