Balasubrahmanyam, S.; Sethi, Deepa - In: Benchmarking: An International Journal 31 (2024) 8, pp. 2521-2546
Purpose Gillette’s historically successful “razor and blade” business model (RBM) has been a promising benchmark for … possible (four logical possibilities) variants of the razor and blade business model for further analysis. This application … metaphorically equivalent scenario of razor and recurrent blades. Inductive method of research is carried out with real-time cases …