Search Results - subject:"Reactance"

Look but don't touch! : he impact of active interpersonal haptic blocking on compensatory touch and purchase behavior

Ringler, Christine; Sirianni, Nancy J.; Gustafsson, Anders - In: Journal of retailing 95 (2019) 4, pp. 186-203

Persistent link: https://www.econbiz.de/10012154088

Arming consumers against product placement : a comparison of factual and evaluative educational interventions

Tessitore, Tina; Geuens, Maggie - In: Journal of business research : JBR 95 (2019), pp. 38-48

Persistent link: https://www.econbiz.de/10011979739

Le rôle de variables psychologiques individuelles dans un cadre relationnel

Prim-Allaz, Isabelle; Darpy, Denis - Université Paris-Dauphine (Paris IX) - 2007

. Fellows in psychology believe that there may be a commitment refusal due to psychological reactance. Moreover, customers are … relationship proneness and psychological reactance. This typology highlights contrasted behaviors regarding trust and commitment …

Persistent link: https://www.econbiz.de/10010861525

Free to Choose: An Experimental Investigation of the Value of Free Choice

Lanchava, Lasha - Center for Economic Research and Graduate Education and … - 2013

reactance (Brehm, 1966). For this purpose, I design an economic experiment in which subjects are asked to express their … not differ significantly. Thus, in the experiment, the subjects did not display signs of reactance. In the end, the … potential reasons of why the subjects did not exhibit reactance are discussed. The lessons derived from this study may serve as …

Persistent link: https://www.econbiz.de/10010842937

Free choose : an experimental investigation of the value of free choice

Lanchava, Lasha - 2013

Persistent link: https://www.econbiz.de/10010233834

A tale of two cultures : consumer reactance and willingness to book fenced rates

Song, Myungkeun; Noone, Breffni M.; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 57 (2018) 6, pp. 707-726

Persistent link: https://www.econbiz.de/10011927122

An investigation of the influence of cinema environment on advertising effectiveness

Yuan, Sheng - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 591-608

Persistent link: https://www.econbiz.de/10011882038

Consumer psychological reactance to coalition loyalty program : price-consciousness as a moderator

Chang, Hsin Hsin; Wong, Kit Hong - In: Service business 12 (2018) 2, pp. 379-402

Persistent link: https://www.econbiz.de/10011915080

Rivalry and fan aggression : why acknowledging conflict reduces tension between rival fans and downplaying makes things worse

Berendt, Johannes; Uhrich, Sebastian - In: European Sport management quarterly : ESMQ 18 (2018) 4, pp. 517-540

Persistent link: https://www.econbiz.de/10011915292

Comparative advertising for goods versus services : effects of different types of product attributes through consumer reactance and activation on consumer response

Bambauer-Sachse, Silke; Heinzle, Priska - In: Journal of retailing and consumer services 44 (2018), pp. 82-90

Persistent link: https://www.econbiz.de/10011904328