Search Results - subject:"Reactance"

Consumer psychological reactance to coalition loyalty program : price-consciousness as a moderator

Chang, Hsin Hsin; Wong, Kit Hong - In: Service business 12 (2018) 2, pp. 379-402

Persistent link: https://www.econbiz.de/10011915080

Rivalry and fan aggression : why acknowledging conflict reduces tension between rival fans and downplaying makes things worse

Berendt, Johannes; Uhrich, Sebastian - In: European Sport management quarterly : ESMQ 18 (2018) 4, pp. 517-540

Persistent link: https://www.econbiz.de/10011915292

A tale of two cultures : consumer reactance and willingness to book fenced rates

Song, Myungkeun; Noone, Breffni M.; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 57 (2018) 6, pp. 707-726

Persistent link: https://www.econbiz.de/10011927122

An investigation of the influence of cinema environment on advertising effectiveness

Yuan, Sheng - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 591-608

Persistent link: https://www.econbiz.de/10011882038

Boundary conditions of the effect of customer coproduction : the case of service failure

Zolfagharian, Mohammadali; Felix, Reto; Braun, Jakob - In: Journal of marketing management : MM 34 (2018) 9/10, pp. 705-731

Persistent link: https://www.econbiz.de/10011935068

LGBTQ and religious identity conflict in service settings

Minton, Elizabeth A.; Cabano, Frank; Gardner, Meryl; … - In: Journal of Services Marketing 31 (2017) 4/5, pp. 351-361

Purpose The USA is witnessing a conflict between LGBTQ (lesbian, gay, bisexual, transgender and queer) consumers/supporters and Christian fundamentalist service providers/opponents regarding whether service can be denied based on religious values. The purpose of this paper is to make a timely...

Persistent link: https://www.econbiz.de/10014906136

An exemption for strong brands: the influence of brand community rejection on brand evaluation

Wang, Lili; Ding, Ying - In: European Journal of Marketing 51 (2017) 5/6, pp. 1029-1048

impacted strong brands differently than weak brands. Furthermore, Study 3 measured reactance as a moderator to explore the … brands. In addition, by incorporating psychological reactance as a moderator of this effect, the authors uncover the process …

Persistent link: https://www.econbiz.de/10014724604

Functional, organic or conventional? Food choices of health conscious and skeptical consumers

Gineikiene, Justina; Kiudyte, Justina; Degutis, Mindaugas - In: Baltic Journal of Management 12 (2017) 2, pp. 139-152

food products fail to gain consumer confidence. Originality/value Based on the reactance theory, the study sheds some light …

Persistent link: https://www.econbiz.de/10014685671

Consumer self-construal and trust as determinants of the reactance to a recommender advice

Aljukhadar, Muhammad; Trifts, Valerie; Senecal, Sylvain - In: Psychology & marketing 34 (2017) 7, pp. 708-719

Persistent link: https://www.econbiz.de/10011738070

Advertising "like a girl" : toward a better understanding of "femvertising" and its effects

Åkestam, Nina; Rosengren, Sara; Dahlén, Micael - In: Psychology & marketing 34 (2017) 8, pp. 795-806

Persistent link: https://www.econbiz.de/10011738089