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  • Search: subject:"Reactance"
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Year of publication
Subject
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Konsumentenverhalten 92 Consumer behaviour 91 Psychological reactance 43 Reactance 36 reactance 32 Advertising effects 24 Werbewirkung 24 Advertising 23 Werbung 22 psychological reactance 17 Beziehungsmarketing 16 Relationship marketing 16 Theorie 16 Theory 16 Personality psychology 14 Persönlichkeitspsychologie 14 Experiment 13 Emotion 11 Internet marketing 11 Online retailing 11 Online-Handel 11 Online-Marketing 11 Data protection 9 Datenschutz 9 Personalization 9 Reactance theory 9 Social Web 9 Social web 9 reactance theory 9 Brand 8 Markenartikel 8 Personalisierung 8 Brand image 7 Brand management 7 Markenführung 7 Markenimage 7 trust 7 Coronavirus 6 Customer satisfaction 6 Einzelhandel 6
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Online availability
All
Undetermined 108 Free 46 CC license 2
Type of publication
All
Article 148 Book / Working Paper 30
Type of publication (narrower categories)
All
Article in journal 125 Aufsatz in Zeitschrift 125 Working Paper 11 research-article 9 Arbeitspapier 8 Graue Literatur 8 Non-commercial literature 8 Article 4 Thesis 1 conceptual-paper 1 review 1
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Language
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English 152 Undetermined 17 French 6 German 2 Hungarian 1
Author
All
Darpy, Denis 12 Prim-Allaz, Isabelle 12 Fitzsimons, Gavan J. 4 Ku, Hsuan-Hsuan 4 Noble, Stephanie M. 4 Bambauer-Sachse, Silke 3 Esmark, Carol L. 3 Grinstein, Amir 3 Kronrod, Ann 3 Wathieu, Luc 3 Aljukhadar, Muhammad 2 Aznar, Gloria 2 Best, Sabine 2 Breazeale, Michael J. 2 Böhm, Eva 2 Cabano, Frank 2 Cao, Xinyue 2 Dahlstrom, Robert 2 Degutis, Mindaugas 2 Dhanya Amarnath, Debora 2 Diamantopoulos, Adamantios 2 Ding, Ying 2 Garnefeld, Ina 2 George, Simon 2 Gineikiene, Justina 2 Gremler, Dwayne D. 2 Heinzle, Priska 2 Hennig-Thurau, Thorsten 2 Hsu, Ko-Hsin 2 Huang, Chih-Yun 2 Jaidev, Uma Pricilda 2 Kay, Aaron C. 2 Kidiyoor, Gururaj 2 Kim, Sojung 2 Kiudyte, Justina 2 Krah, Tabea 2 Lanchava, Lasha 2 Laurin, Kristin 2 Liu, Yan 2 Madhavan, Vinod 2
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Institution
All
Université Paris-Dauphine 5 Université Paris-Dauphine (Paris IX) 5 HAL 4 Center for Economic Research and Graduate Education and Economics Institute (CERGE-EI) 1 European School of Management and Technology (ESMT) 1 Sloan School of Management, Massachusetts Institute of Technology (MIT) 1 Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations 1
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Published in...
All
Journal of business research : JBR 14 International journal of advertising : the review of marketing communications 6 Economics Papers from University Paris Dauphine 5 Open Access publications from Université Paris-Dauphine 5 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 4 Journal of retailing 4 Journal of the Academy of Marketing Science 4 Marketing letters : a journal of research in marketing 4 Post-Print / HAL 4 Psychology & marketing 4 European Journal of Marketing 3 European journal of marketing : EJM 3 Journal of marketing 3 Journal of retailing and consumer services 3 American journal of agricultural economics 2 International journal of advertising : the quarterly review of marketing communications 2 International journal of hospitality management 2 International journal of retail and distribution management 2 International marketing review 2 Journal of Service Theory and Practice 2 Journal of business and psychology 2 Journal of consumer marketing 2 Journal of marketing communications 2 Journal of promotion management : JPM 2 Journal of service theory and practice : JSTP 2 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 2 Marketing Letters 2 The service industries journal 2 Academy of Management journal : AMJ 1 Asia Pacific journal of marketing and logistics 1 Asia marketing journal 1 Baltic Journal of Management 1 Baltic journal of management 1 CERGE-EI Working Papers 1 CESifo Working Paper 1 CESifo working papers 1 Cogent Economics & Finance 1 Cogent economics & finance 1 Cowles Foundation discussion paper 1 Discussion paper series 1
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Source
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ECONIS (ZBW) 133 RePEc 26 Other ZBW resources 11 EconStor 7 BASE 1
Showing 111 - 120 of 178
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I'll be watching you : shoppers' reactions to perceptions of being watched by employees
Esmark, Carol L.; Noble, Stephanie M.; Breazeale, Michael J. - In: Journal of retailing 93 (2017) 3, pp. 336-349
Persistent link: https://www.econbiz.de/10011744852
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Consumer self-construal and trust as determinants of the reactance to a recommender advice
Aljukhadar, Muhammad; Trifts, Valerie; Senecal, Sylvain - In: Psychology & marketing 34 (2017) 7, pp. 708-719
Persistent link: https://www.econbiz.de/10011738070
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Advertising "like a girl" : toward a better understanding of "femvertising" and its effects
Åkestam, Nina; Rosengren, Sara; Dahlén, Micael - In: Psychology & marketing 34 (2017) 8, pp. 795-806
Persistent link: https://www.econbiz.de/10011738089
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Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael; Moore, Sarah G.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
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LGBTQ and religious identity conflict in service settings
Minton, Elizabeth A.; Cabano, Frank; Gardner, Meryl P.; … - In: The journal of services marketing 31 (2017) 4/5, pp. 351-361
Persistent link: https://www.econbiz.de/10011742694
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Functional, organic or conventional? : food choices of health conscious and skeptical consumers
Gineikiene, Justina; Kiudyte, Justina; Degutis, Mindaugas - In: Baltic journal of management 12 (2017) 2, pp. 139-152
Persistent link: https://www.econbiz.de/10011707201
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Corporate crisis advertising : a framework examining the use and effects of corporate advertising before and after crises
Ho, Benjamin; Shin, Wonsun; Pang, Augustine - In: Journal of marketing communications 23 (2017) 6, pp. 537-551
Persistent link: https://www.econbiz.de/10011852892
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Co-producing with consumers : how varying levels of control and co-production impact affect
Stevens, Jennifer; Esmark, Carol L.; Noble, Stephanie M.; … - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 171-187
Persistent link: https://www.econbiz.de/10011675145
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Time pressure and time planning in explaining advertising avoidance behavior
Rojas-Méndez, José I.; Davies, Gary - In: Journal of promotion management : JPM 23 (2017) 4, pp. 481-503
Persistent link: https://www.econbiz.de/10011799258
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An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili; Ding, Ying - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
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