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Search: subject:"Reactance"
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Konsumentenverhalten
92
Consumer behaviour
91
Psychological reactance
43
Reactance
36
reactance
32
Advertising effects
24
Werbewirkung
24
Advertising
23
Werbung
22
psychological reactance
17
Beziehungsmarketing
16
Relationship marketing
16
Theorie
16
Theory
16
Personality psychology
14
Persönlichkeitspsychologie
14
Experiment
13
Emotion
11
Internet marketing
11
Online retailing
11
Online-Handel
11
Online-Marketing
11
Data protection
9
Datenschutz
9
Personalization
9
Reactance theory
9
Social Web
9
Social web
9
reactance theory
9
Brand
8
Markenartikel
8
Personalisierung
8
Brand image
7
Brand management
7
Markenführung
7
Markenimage
7
trust
7
Coronavirus
6
Customer satisfaction
6
Einzelhandel
6
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Online availability
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Undetermined
108
Free
46
CC license
2
Type of publication
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Article
148
Book / Working Paper
30
Type of publication (narrower categories)
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Article in journal
125
Aufsatz in Zeitschrift
125
Working Paper
11
research-article
9
Arbeitspapier
8
Graue Literatur
8
Non-commercial literature
8
Article
4
Thesis
1
conceptual-paper
1
review
1
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Language
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English
152
Undetermined
17
French
6
German
2
Hungarian
1
Author
All
Darpy, Denis
12
Prim-Allaz, Isabelle
12
Fitzsimons, Gavan J.
4
Ku, Hsuan-Hsuan
4
Noble, Stephanie M.
4
Bambauer-Sachse, Silke
3
Esmark, Carol L.
3
Grinstein, Amir
3
Kronrod, Ann
3
Wathieu, Luc
3
Aljukhadar, Muhammad
2
Aznar, Gloria
2
Best, Sabine
2
Breazeale, Michael J.
2
Böhm, Eva
2
Cabano, Frank
2
Cao, Xinyue
2
Dahlstrom, Robert
2
Degutis, Mindaugas
2
Dhanya Amarnath, Debora
2
Diamantopoulos, Adamantios
2
Ding, Ying
2
Garnefeld, Ina
2
George, Simon
2
Gineikiene, Justina
2
Gremler, Dwayne D.
2
Heinzle, Priska
2
Hennig-Thurau, Thorsten
2
Hsu, Ko-Hsin
2
Huang, Chih-Yun
2
Jaidev, Uma Pricilda
2
Kay, Aaron C.
2
Kidiyoor, Gururaj
2
Kim, Sojung
2
Kiudyte, Justina
2
Krah, Tabea
2
Lanchava, Lasha
2
Laurin, Kristin
2
Liu, Yan
2
Madhavan, Vinod
2
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Institution
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Université Paris-Dauphine
5
Université Paris-Dauphine (Paris IX)
5
HAL
4
Center for Economic Research and Graduate Education and Economics Institute (CERGE-EI)
1
European School of Management and Technology (ESMT)
1
Sloan School of Management, Massachusetts Institute of Technology (MIT)
1
Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations
1
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Published in...
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Journal of business research : JBR
14
International journal of advertising : the review of marketing communications
6
Economics Papers from University Paris Dauphine
5
Open Access publications from Université Paris-Dauphine
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of retailing
4
Journal of the Academy of Marketing Science
4
Marketing letters : a journal of research in marketing
4
Post-Print / HAL
4
Psychology & marketing
4
European Journal of Marketing
3
European journal of marketing : EJM
3
Journal of marketing
3
Journal of retailing and consumer services
3
American journal of agricultural economics
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of hospitality management
2
International journal of retail and distribution management
2
International marketing review
2
Journal of Service Theory and Practice
2
Journal of business and psychology
2
Journal of consumer marketing
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of service theory and practice : JSTP
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing Letters
2
The service industries journal
2
Academy of Management journal : AMJ
1
Asia Pacific journal of marketing and logistics
1
Asia marketing journal
1
Baltic Journal of Management
1
Baltic journal of management
1
CERGE-EI Working Papers
1
CESifo Working Paper
1
CESifo working papers
1
Cogent Economics & Finance
1
Cogent economics & finance
1
Cowles Foundation discussion paper
1
Discussion paper series
1
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Source
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ECONIS (ZBW)
133
RePEc
26
Other ZBW resources
11
EconStor
7
BASE
1
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111
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111
I'll be watching you : shoppers' reactions to perceptions of being watched by employees
Esmark, Carol L.
;
Noble, Stephanie M.
;
Breazeale, Michael J.
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 336-349
Persistent link: https://www.econbiz.de/10011744852
Saved in:
112
Consumer self-construal and trust as determinants of the
reactance
to a recommender advice
Aljukhadar, Muhammad
;
Trifts, Valerie
;
Senecal, Sylvain
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 708-719
Persistent link: https://www.econbiz.de/10011738070
Saved in:
113
Advertising "like a girl" : toward a better understanding of "femvertising" and its effects
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 795-806
Persistent link: https://www.econbiz.de/10011738089
Saved in:
114
Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael
;
Moore, Sarah G.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
Saved in:
115
LGBTQ and religious identity conflict in service settings
Minton, Elizabeth A.
;
Cabano, Frank
;
Gardner, Meryl P.
; …
- In:
The journal of services marketing
31
(
2017
)
4/5
,
pp. 351-361
Persistent link: https://www.econbiz.de/10011742694
Saved in:
116
Functional, organic or conventional? : food choices of health conscious and skeptical consumers
Gineikiene, Justina
;
Kiudyte, Justina
;
Degutis, Mindaugas
- In:
Baltic journal of management
12
(
2017
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10011707201
Saved in:
117
Corporate crisis advertising : a framework examining the use and effects of corporate advertising before and after crises
Ho, Benjamin
;
Shin, Wonsun
;
Pang, Augustine
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 537-551
Persistent link: https://www.econbiz.de/10011852892
Saved in:
118
Co-producing with consumers : how varying levels of control and co-production impact affect
Stevens, Jennifer
;
Esmark, Carol L.
;
Noble, Stephanie M.
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10011675145
Saved in:
119
Time pressure and time planning in explaining advertising avoidance behavior
Rojas-Méndez, José I.
;
Davies, Gary
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 481-503
Persistent link: https://www.econbiz.de/10011799258
Saved in:
120
An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili
;
Ding, Ying
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
Saved in:
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