Search Results - subject:"Reactance"

Nudging: an experiment on transparency, controlling for reactance and decision time

Schütze, Tobias; Spitzer, Carsten; Wichardt, Philipp C. - 2023

study (n = 623) testing the effects of transparency on the effectiveness of a default nudge while controlling for reactance … data also show an interaction of reactance and decision time in that more reactant subjects making slower decisions respond … of reactance can be established in the data if decision time is accounted for. …

Persistent link: https://www.econbiz.de/10014323254

Personality and psychological predictors of instagram personalized ad avoidance

Dhanya Amarnath, Debora; Jaidev, Uma Pricilda - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10015051168

Applying reactance theory to study consumer responses to COVID restrictions : a note on model specification

Matarazzo, Michela; Diamantopoulos, Adamantios - In: International marketing review 40 (2023) 5, pp. 894-905

Persistent link: https://www.econbiz.de/10014470100

"Buy local" campaigns in times of crisis : insights from reactance theory

Matarazzo, Michela; Diamantopoulos, Adamantios; Raff, … - In: International marketing review 40 (2023) 7, pp. 45-78

Persistent link: https://www.econbiz.de/10014470399

Social media (self-)governance? : a mixed-method study on the content and drivers of work-related social media use

Soens, Ellen; Claeys, An-Sofie - In: Journal of business research : JBR 186 (2025), pp. 1-14

Persistent link: https://www.econbiz.de/10015154602

Too assertive to recommend : the effect of assertive tone on referral behavior

Deng, Huixin; Yang, Shaoguang; Jin, Liyin - 2025

Persistent link: https://www.econbiz.de/10015396546

Reducing reactance to ads by voice assistants : the role of ad customization, ad personalization, and privacy customization

Snyder, Eugene Cho; Sundar, S. Shyam; Lee, Jae-Gil - In: Journal of interactive marketing 60 (2025) 2, pp. 161-179

Persistent link: https://www.econbiz.de/10015412927

Mobile targeting : exploring the role of area familiarity, store knowledge, and promotional incentives

Kato, Ryo; Hoshino, Takahiro; Moriwaki, Daisuke; … - 2022

Persistent link: https://www.econbiz.de/10013531034

Narrative information on secondhand products in e-commerce

Xu, Jian; Li, Zhe; Wang, Xuequn; Xia, Chunyu - In: Marketing letters : a journal of research in marketing 33 (2022) 4, pp. 625-644

Persistent link: https://www.econbiz.de/10013454712

L' hésitation vaccinale contre la grippe des infirmiers et aides-soignants français : un nouvel éclairage sur les stratégies de restauration de la liberté lors de réactance à la co...

Wilhelm, Marie-Claire; Gavard-Perret, Marie-Laure; … - In: Recherche et applications en marketing : RAM 39 (2024) 4, pp. 76-115

Persistent link: https://www.econbiz.de/10015154745