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  • Search: subject:"Reactance"
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Year of publication
Subject
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Konsumentenverhalten 99 Consumer behaviour 98 Psychological reactance 44 Reactance 37 reactance 34 Advertising effects 26 Werbewirkung 26 Advertising 25 Werbung 24 psychological reactance 22 Beziehungsmarketing 18 Relationship marketing 18 Personality psychology 17 Persönlichkeitspsychologie 17 Theorie 16 Theory 16 Experiment 15 Online retailing 13 Online-Handel 13 Internet marketing 12 Online-Marketing 12 Emotion 11 Personalization 10 Social Web 10 Social web 10 Data protection 9 Datenschutz 9 Personalisierung 9 Reactance theory 9 reactance theory 9 Brand 8 Markenartikel 8 Behavioral economics 7 Brand image 7 Brand management 7 Coronavirus 7 Markenführung 7 Markenimage 7 Verhaltensökonomik 7 trust 7
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Online availability
All
Undetermined 114 Free 45 CC license 2
Type of publication
All
Article 159 Book / Working Paper 30
Type of publication (narrower categories)
All
Article in journal 136 Aufsatz in Zeitschrift 136 Working Paper 11 research-article 9 Arbeitspapier 8 Graue Literatur 8 Non-commercial literature 8 Article 4 Thesis 1 conceptual-paper 1 review 1
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Language
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English 163 Undetermined 17 French 6 German 2 Hungarian 1
Author
All
Darpy, Denis 12 Prim-Allaz, Isabelle 12 Fitzsimons, Gavan J. 4 Ku, Hsuan-Hsuan 4 Noble, Stephanie M. 4 Bambauer-Sachse, Silke 3 Esmark, Carol L. 3 Grinstein, Amir 3 Kronrod, Ann 3 Schütze, Tobias 3 Spitzer, Carsten 3 Wathieu, Luc 3 Wichardt, Philipp C. 3 Aljukhadar, Muhammad 2 Aznar, Gloria 2 Best, Sabine 2 Breazeale, Michael J. 2 Böhm, Eva 2 Cabano, Frank 2 Cao, Xinyue 2 Dahlstrom, Robert 2 Degutis, Mindaugas 2 Dhanya Amarnath, Debora 2 Diamantopoulos, Adamantios 2 Ding, Ying 2 Garnefeld, Ina 2 George, Simon 2 Gineikiene, Justina 2 Gremler, Dwayne D. 2 Han, Jeong Yeob 2 Heinzle, Priska 2 Hennig-Thurau, Thorsten 2 Hsu, Ko-Hsin 2 Huang, Chih-Yun 2 Jaidev, Uma Pricilda 2 Just, David 2 Kay, Aaron C. 2 Kidiyoor, Gururaj 2 Kim, Hanyoung 2 Kim, Sojung 2
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Institution
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Université Paris-Dauphine 5 Université Paris-Dauphine (Paris IX) 5 HAL 4 Center for Economic Research and Graduate Education and Economics Institute (CERGE-EI) 1 European School of Management and Technology (ESMT) 1 Sloan School of Management, Massachusetts Institute of Technology (MIT) 1 Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations 1
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Published in...
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Journal of business research : JBR 15 International journal of advertising : the review of marketing communications 7 Economics Papers from University Paris Dauphine 5 Journal of retailing 5 Open Access publications from Université Paris-Dauphine 5 Psychology & marketing 5 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 4 Journal of the Academy of Marketing Science 4 Marketing letters : a journal of research in marketing 4 Post-Print / HAL 4 European Journal of Marketing 3 European journal of marketing : EJM 3 International journal of hospitality management 3 Journal of marketing 3 Journal of retailing and consumer services 3 American journal of agricultural economics 2 International journal of advertising : the quarterly review of marketing communications 2 International journal of retail and distribution management 2 International marketing review 2 Journal of Service Theory and Practice 2 Journal of business and psychology 2 Journal of consumer marketing 2 Journal of marketing communications 2 Journal of promotion management : JPM 2 Journal of service theory and practice : JSTP 2 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 2 Marketing Letters 2 Organization science 2 The service industries journal 2 Academy of Management journal : AMJ 1 Applied economic perspectives and policy 1 Asia Pacific journal of marketing and logistics 1 Asia marketing journal 1 Baltic Journal of Management 1 Baltic journal of management 1 CERGE-EI Working Papers 1 CESifo Working Paper 1 CESifo working papers 1 Cogent Economics & Finance 1 Cogent economics & finance 1
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Source
All
ECONIS (ZBW) 144 RePEc 26 Other ZBW resources 11 EconStor 7 BASE 1
Showing 51 - 60 of 189
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I'd better say something! : how empathy shapes bystander psychological reactance and intervention to online trolling of service organizations
Mulcahy, Rory Francis; Riedel, Aimee; Keating, Byron W.; … - In: Journal of service management 34 (2023) 5, pp. 1064-1087
Persistent link: https://www.econbiz.de/10014456537
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How the time-scarcity feature of live-streaming e-commerce affects impulsive buying
Hao, Shuaikang; Huang, Ling - In: The service industries journal 43 (2023) 11/12, pp. 875-895
Persistent link: https://www.econbiz.de/10014321630
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The role of implicit theories in consumer intertemporal preference
Shirai, Miyuri - In: Journal of consumer marketing 40 (2023) 7, pp. 815-825
Persistent link: https://www.econbiz.de/10014471123
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The role of autonomy and reactance for nudging : experimentally comparing defaults to recommendations and mandates
Bruns, Hendrik; Perino, Grischa - In: Journal of behavioral and experimental economics 106 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014472690
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Ask for reviews at the right time : evidence from two field experiments
Jung, Miyeon; Ryu, Sunghan; Han, Sang Pil; Cho, Daegon - In: Journal of marketing 87 (2023) 4, pp. 528-549
Persistent link: https://www.econbiz.de/10014325376
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Secondary selling : beyond the salesperson-customer dyad
Burchett, Molly R.; Murtha, Brian; Kohli, Ajay Kumar - In: Journal of marketing 87 (2023) 4, pp. 575-600
Persistent link: https://www.econbiz.de/10014325383
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Nichts ist unmöglich - Corona! Wirtschaftspsychologische Erklärungen zu den Anfängen der Corona-Krise
Pitters, Julia - 2020
A novel Covid-19 virus initially threatens the Chinese metropolis of Wu-Han and has been causing a global pandemic in 2020. In order to impede the spread of the virus and thus relieve the burden on the respective health care systems, governments around the world are being forced to impose...
Persistent link: https://www.econbiz.de/10012210235
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Nichts ist unmöglich - Corona! : wirtschaftspsychologische Erklärungen zu den Anfängen der Corona-Krise
Pitters, Julia - 2020
A novel Covid-19 virus initially threatens the Chinese metropolis of Wu-Han and has been causing a global pandemic in 2020. In order to impede the spread of the virus and thus relieve the burden on the respective health care systems, governments around the world are being forced to impose...
Persistent link: https://www.econbiz.de/10012209644
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Moderate vs. radical NGOs
Espinosa, Romain; Treich, Nicolas - 2020
Persistent link: https://www.econbiz.de/10012317180
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Perceived intrusiveness of rich media ads in online advertising: Evidences from young Indian travellers
Madhavan, Vinod; George, Simon; Kidiyoor, Gururaj - In: Cogent Economics & Finance 7 (2019) 1, pp. 1-13
This paper examines the interrelated effects of perceived ad intrusiveness of rich media ads in online advertisements with respect to attitudes towards brands, online advertisement and the publisher's website on young Indian travellers. Despite the widespread use of the term in marketing...
Persistent link: https://www.econbiz.de/10014001384
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