Search Results - subject:"Reactance"

Perceived intrusiveness of rich media ads in online advertising : evidences from young Indian travellers

Madhavan, Vinod; George, Simon; Kidiyoor, Gururaj - In: Cogent economics & finance 7 (2019) 1, pp. 1-13

This paper examines the interrelated effects of perceived ad intrusiveness of rich media ads in online advertisements with respect to attitudes towards brands, online advertisement and the publisher’s website on young Indian travellers. Despite the widespread use of the term in marketing...

Persistent link: https://www.econbiz.de/10014232237

Standing with our hometowns? : the relationship between residents' perceived threat from COVID-19 and intention to support tourism recovery in their hometown

Liu, Yan; Cao, Xinyue; Font, Xavier; Cao, Xingping - In: Journal of destination marketing & management 25 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10014225899

Lightening the dark side of customer participation : the mitigating role of relationship performance in business-to-business project contexts

Hurtak, Stefan; Kashyap, Vishal; Ehret, Michael - In: Journal of business research : JBR 140 (2022), pp. 220-231

Persistent link: https://www.econbiz.de/10013040733

Can you represent me? : the influence of consumers' self-congruity on their brand loyalty behavior

Zhang, Xiaoling - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2073-2090

Persistent link: https://www.econbiz.de/10013552969

Individual differences and moral disengagement in Pay-what-you-want pricing

Narwal, Preeti; Rai, Shivam - In: Journal of business research : JBR 149 (2022), pp. 528-547

Persistent link: https://www.econbiz.de/10013325641

Disidentity and nonconsumption of smartwatches

Gerhart, Natalie; Ogbanufe, Obi - In: International journal of consumer studies 46 (2022) 1, pp. 218-234

Persistent link: https://www.econbiz.de/10012808014

Effect of comparative feedback on consumers' energy-saving behavior : a college dormitory example

Liu, Manzhi; Liu, Liyuan; Shi, Mengqian; He, Gang; … - In: IEEE transactions on engineering management : EM 69 (2022) 3, pp. 589-601

Persistent link: https://www.econbiz.de/10013287726

To resist or to purchase : the causal mechanism of binge-watching and program purchase

Song, Lianlian; Zhang, Qiuxiang; Hu, Baixue; Mou, Jian - In: Journal of retailing and consumer services 68 (2022), pp. 1-16

Persistent link: https://www.econbiz.de/10013366326

Decoding revenge buying in retail : role of psychological reactance and perceived stress

Gupta, Astha Sanjeev; Mukherjee, Jaydeep - In: International journal of retail and distribution management 50 (2022) 11, pp. 1378-1394

Persistent link: https://www.econbiz.de/10013407388

The joint influence of the timing and framing of an online upselling message on consumer perceptions : the roles of construal level and reactance

Denizci Guillet, Basak; Mattila, Anna S.; Peng, Zixi; … - In: International journal of contemporary hospitality management 34 (2022) 7, pp. 2516-2534

Persistent link: https://www.econbiz.de/10013412655