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  • Search: subject:"Reactance"
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Year of publication
Subject
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Konsumentenverhalten 92 Consumer behaviour 91 Psychological reactance 43 Reactance 36 reactance 32 Advertising effects 24 Werbewirkung 24 Advertising 23 Werbung 22 psychological reactance 17 Beziehungsmarketing 16 Relationship marketing 16 Theorie 16 Theory 16 Personality psychology 14 Persönlichkeitspsychologie 14 Experiment 13 Emotion 11 Internet marketing 11 Online retailing 11 Online-Handel 11 Online-Marketing 11 Data protection 9 Datenschutz 9 Personalization 9 Reactance theory 9 Social Web 9 Social web 9 reactance theory 9 Brand 8 Markenartikel 8 Personalisierung 8 Brand image 7 Brand management 7 Markenführung 7 Markenimage 7 trust 7 Coronavirus 6 Customer satisfaction 6 Einzelhandel 6
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Online availability
All
Undetermined 108 Free 46 CC license 2
Type of publication
All
Article 148 Book / Working Paper 30
Type of publication (narrower categories)
All
Article in journal 125 Aufsatz in Zeitschrift 125 Working Paper 11 research-article 9 Arbeitspapier 8 Graue Literatur 8 Non-commercial literature 8 Article 4 Thesis 1 conceptual-paper 1 review 1
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Language
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English 152 Undetermined 17 French 6 German 2 Hungarian 1
Author
All
Darpy, Denis 12 Prim-Allaz, Isabelle 12 Fitzsimons, Gavan J. 4 Ku, Hsuan-Hsuan 4 Noble, Stephanie M. 4 Bambauer-Sachse, Silke 3 Esmark, Carol L. 3 Grinstein, Amir 3 Kronrod, Ann 3 Wathieu, Luc 3 Aljukhadar, Muhammad 2 Aznar, Gloria 2 Best, Sabine 2 Breazeale, Michael J. 2 Böhm, Eva 2 Cabano, Frank 2 Cao, Xinyue 2 Dahlstrom, Robert 2 Degutis, Mindaugas 2 Dhanya Amarnath, Debora 2 Diamantopoulos, Adamantios 2 Ding, Ying 2 Garnefeld, Ina 2 George, Simon 2 Gineikiene, Justina 2 Gremler, Dwayne D. 2 Heinzle, Priska 2 Hennig-Thurau, Thorsten 2 Hsu, Ko-Hsin 2 Huang, Chih-Yun 2 Jaidev, Uma Pricilda 2 Kay, Aaron C. 2 Kidiyoor, Gururaj 2 Kim, Sojung 2 Kiudyte, Justina 2 Krah, Tabea 2 Lanchava, Lasha 2 Laurin, Kristin 2 Liu, Yan 2 Madhavan, Vinod 2
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Institution
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Université Paris-Dauphine 5 Université Paris-Dauphine (Paris IX) 5 HAL 4 Center for Economic Research and Graduate Education and Economics Institute (CERGE-EI) 1 European School of Management and Technology (ESMT) 1 Sloan School of Management, Massachusetts Institute of Technology (MIT) 1 Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations 1
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Published in...
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Journal of business research : JBR 14 International journal of advertising : the review of marketing communications 6 Economics Papers from University Paris Dauphine 5 Open Access publications from Université Paris-Dauphine 5 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 4 Journal of retailing 4 Journal of the Academy of Marketing Science 4 Marketing letters : a journal of research in marketing 4 Post-Print / HAL 4 Psychology & marketing 4 European Journal of Marketing 3 European journal of marketing : EJM 3 Journal of marketing 3 Journal of retailing and consumer services 3 American journal of agricultural economics 2 International journal of advertising : the quarterly review of marketing communications 2 International journal of hospitality management 2 International journal of retail and distribution management 2 International marketing review 2 Journal of Service Theory and Practice 2 Journal of business and psychology 2 Journal of consumer marketing 2 Journal of marketing communications 2 Journal of promotion management : JPM 2 Journal of service theory and practice : JSTP 2 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 2 Marketing Letters 2 The service industries journal 2 Academy of Management journal : AMJ 1 Asia Pacific journal of marketing and logistics 1 Asia marketing journal 1 Baltic Journal of Management 1 Baltic journal of management 1 CERGE-EI Working Papers 1 CESifo Working Paper 1 CESifo working papers 1 Cogent Economics & Finance 1 Cogent economics & finance 1 Cowles Foundation discussion paper 1 Discussion paper series 1
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Source
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ECONIS (ZBW) 133 RePEc 26 Other ZBW resources 11 EconStor 7 BASE 1
Showing 61 - 70 of 178
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Consumer intentions, reactance and the marketing implications of policy induced mergers and acquisitions in financial services
Mensah, Kobby; Madichie, Nnamdi O.; Mensah, Gilbert Kofi; … - In: International journal of bank marketing 40 (2022) 3, pp. 536-557
Persistent link: https://www.econbiz.de/10013396366
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The influence of social norms on consumer behavior : a meta-analysis
Melnyk, Vladimir; Carrillat, François A.; Melnyk, Valentyna - In: Journal of marketing 86 (2022) 3, pp. 98-120
Persistent link: https://www.econbiz.de/10013258854
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Can advertising benefit women's development? : preliminary insights from a multi-method investigation
Vadakkepatt, Gautham; Bryant, Andrew; Hill, Ronald Paul; … - In: Journal of the Academy of Marketing Science 50 (2022) 3, pp. 503-520
Persistent link: https://www.econbiz.de/10013199124
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Stairway to organic heaven : the impact of social and temporal distance in print ads
Loebnitz, Natascha; Frank, Phillip; Otterbring, Tobias - In: Journal of business research : JBR 139 (2022), pp. 1044-1057
Persistent link: https://www.econbiz.de/10013194334
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Effects of national culture on the extent of panic buying during the COVID-19 outbreak
Messner, Wolfgang; Payson, Sarah E. - In: Journal of international consumer marketing 34 (2022) 3, pp. 235-254
Persistent link: https://www.econbiz.de/10013361412
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How the destination short video affects the customers' attitude : the role of narrative transportation
Cao, Xinyue; Qu, Zhirui; Liu, Yan; Hu, JiaJing - In: Journal of retailing and consumer services 62 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012648976
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Descriptive or injunctive : how do restaurant customers react to the guidelines of COVID-19 prevention measures? : the role of psychological reactance
Kang, Gi Won; Piao, Zhenxian Zoey; Ko, Jae Youn - In: International journal of hospitality management 95 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012547996
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To conform or deviate? : the effect of resource scarcity on consumer preference for minority-endorsed options
Gong, Xiushuang; Zhang, Honghong; Fan, Yafeng - In: Journal of business research : JBR 122 (2021), pp. 437-446
Persistent link: https://www.econbiz.de/10012420428
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How nationalistic appeals affect foreign luxury brand reputation : a study of ambivalent effects
Bartikowski, Boris; Fastoso, Fernando; Gierl, Heribert - In: Journal of business ethics : JBE 169 (2021) 2, pp. 261-277
Persistent link: https://www.econbiz.de/10012436734
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Impact of risk aversion, reactance proneness and risk appraisal on travel destination risk perception
Prince, Melvin; Kim, Young - In: Journal of vacation marketing 27 (2021) 2, pp. 203-216
Persistent link: https://www.econbiz.de/10012494076
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