//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Reactance"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
92
Consumer behaviour
91
Psychological reactance
43
Reactance
36
reactance
32
Advertising effects
24
Werbewirkung
24
Advertising
23
Werbung
22
psychological reactance
17
Beziehungsmarketing
16
Relationship marketing
16
Theorie
16
Theory
16
Personality psychology
14
Persönlichkeitspsychologie
14
Experiment
13
Emotion
11
Internet marketing
11
Online retailing
11
Online-Handel
11
Online-Marketing
11
Data protection
9
Datenschutz
9
Personalization
9
Reactance theory
9
Social Web
9
Social web
9
reactance theory
9
Brand
8
Markenartikel
8
Personalisierung
8
Brand image
7
Brand management
7
Markenführung
7
Markenimage
7
trust
7
Coronavirus
6
Customer satisfaction
6
Einzelhandel
6
more ...
less ...
Online availability
All
Undetermined
108
Free
46
CC license
2
Type of publication
All
Article
148
Book / Working Paper
30
Type of publication (narrower categories)
All
Article in journal
125
Aufsatz in Zeitschrift
125
Working Paper
11
research-article
9
Arbeitspapier
8
Graue Literatur
8
Non-commercial literature
8
Article
4
Thesis
1
conceptual-paper
1
review
1
more ...
less ...
Language
All
English
152
Undetermined
17
French
6
German
2
Hungarian
1
Author
All
Darpy, Denis
12
Prim-Allaz, Isabelle
12
Fitzsimons, Gavan J.
4
Ku, Hsuan-Hsuan
4
Noble, Stephanie M.
4
Bambauer-Sachse, Silke
3
Esmark, Carol L.
3
Grinstein, Amir
3
Kronrod, Ann
3
Wathieu, Luc
3
Aljukhadar, Muhammad
2
Aznar, Gloria
2
Best, Sabine
2
Breazeale, Michael J.
2
Böhm, Eva
2
Cabano, Frank
2
Cao, Xinyue
2
Dahlstrom, Robert
2
Degutis, Mindaugas
2
Dhanya Amarnath, Debora
2
Diamantopoulos, Adamantios
2
Ding, Ying
2
Garnefeld, Ina
2
George, Simon
2
Gineikiene, Justina
2
Gremler, Dwayne D.
2
Heinzle, Priska
2
Hennig-Thurau, Thorsten
2
Hsu, Ko-Hsin
2
Huang, Chih-Yun
2
Jaidev, Uma Pricilda
2
Kay, Aaron C.
2
Kidiyoor, Gururaj
2
Kim, Sojung
2
Kiudyte, Justina
2
Krah, Tabea
2
Lanchava, Lasha
2
Laurin, Kristin
2
Liu, Yan
2
Madhavan, Vinod
2
more ...
less ...
Institution
All
Université Paris-Dauphine
5
Université Paris-Dauphine (Paris IX)
5
HAL
4
Center for Economic Research and Graduate Education and Economics Institute (CERGE-EI)
1
European School of Management and Technology (ESMT)
1
Sloan School of Management, Massachusetts Institute of Technology (MIT)
1
Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations
1
more ...
less ...
Published in...
All
Journal of business research : JBR
14
International journal of advertising : the review of marketing communications
6
Economics Papers from University Paris Dauphine
5
Open Access publications from Université Paris-Dauphine
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of retailing
4
Journal of the Academy of Marketing Science
4
Marketing letters : a journal of research in marketing
4
Post-Print / HAL
4
Psychology & marketing
4
European Journal of Marketing
3
European journal of marketing : EJM
3
Journal of marketing
3
Journal of retailing and consumer services
3
American journal of agricultural economics
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of hospitality management
2
International journal of retail and distribution management
2
International marketing review
2
Journal of Service Theory and Practice
2
Journal of business and psychology
2
Journal of consumer marketing
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of service theory and practice : JSTP
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing Letters
2
The service industries journal
2
Academy of Management journal : AMJ
1
Asia Pacific journal of marketing and logistics
1
Asia marketing journal
1
Baltic Journal of Management
1
Baltic journal of management
1
CERGE-EI Working Papers
1
CESifo Working Paper
1
CESifo working papers
1
Cogent Economics & Finance
1
Cogent economics & finance
1
Cowles Foundation discussion paper
1
Discussion paper series
1
more ...
less ...
Source
All
ECONIS (ZBW)
133
RePEc
26
Other ZBW resources
11
EconStor
7
BASE
1
Showing
61
-
70
of
178
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
Consumer intentions,
reactance
and the marketing implications of policy induced mergers and acquisitions in financial services
Mensah, Kobby
;
Madichie, Nnamdi O.
;
Mensah, Gilbert Kofi
; …
- In:
International journal of bank marketing
40
(
2022
)
3
,
pp. 536-557
Persistent link: https://www.econbiz.de/10013396366
Saved in:
62
The influence of social norms on consumer behavior : a meta-analysis
Melnyk, Vladimir
;
Carrillat, François A.
;
Melnyk, Valentyna
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 98-120
Persistent link: https://www.econbiz.de/10013258854
Saved in:
63
Can advertising benefit women's development? : preliminary insights from a multi-method investigation
Vadakkepatt, Gautham
;
Bryant, Andrew
;
Hill, Ronald Paul
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 503-520
Persistent link: https://www.econbiz.de/10013199124
Saved in:
64
Stairway to organic heaven : the impact of social and temporal distance in print ads
Loebnitz, Natascha
;
Frank, Phillip
;
Otterbring, Tobias
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1044-1057
Persistent link: https://www.econbiz.de/10013194334
Saved in:
65
Effects of national culture on the extent of panic buying during the COVID-19 outbreak
Messner, Wolfgang
;
Payson, Sarah E.
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 235-254
Persistent link: https://www.econbiz.de/10013361412
Saved in:
66
How the destination short video affects the customers' attitude : the role of narrative transportation
Cao, Xinyue
;
Qu, Zhirui
;
Liu, Yan
;
Hu, JiaJing
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648976
Saved in:
67
Descriptive or injunctive : how do restaurant customers react to the guidelines of COVID-19 prevention measures? : the role of psychological
reactance
Kang, Gi Won
;
Piao, Zhenxian Zoey
;
Ko, Jae Youn
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012547996
Saved in:
68
To conform or deviate? : the effect of resource scarcity on consumer preference for minority-endorsed options
Gong, Xiushuang
;
Zhang, Honghong
;
Fan, Yafeng
- In:
Journal of business research : JBR
122
(
2021
),
pp. 437-446
Persistent link: https://www.econbiz.de/10012420428
Saved in:
69
How nationalistic appeals affect foreign luxury brand reputation : a study of ambivalent effects
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 261-277
Persistent link: https://www.econbiz.de/10012436734
Saved in:
70
Impact of risk aversion,
reactance
proneness and risk appraisal on travel destination risk perception
Prince, Melvin
;
Kim, Young
- In:
Journal of vacation marketing
27
(
2021
)
2
,
pp. 203-216
Persistent link: https://www.econbiz.de/10012494076
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->