primacy; the equivalent for later information search is called recency. However, research that disentangles primacy and … recency effects during multi‐attribute product choice, as well as studies on the cognitive processes underlying primacy and … recency effects are lacking. I address this gap with two choice‐based conjoint experiments combined with eye tracking and by …

participants, as representatives of retail investors, do not overreact to COVID-19. The recency effect dominates their decision …-making. Neither firm-specific information nor market-wide information can eliminate the recency effect in decision making. Investors …

participants, as representatives of retail investors, do not overreact to COVID-19. The recency effect dominates their decision …-making. Neither firm-specific information nor market-wide information can eliminate the recency effect in decision making. Investors …