Tarnanidis, Theodore; Owusu-Frimpong, Nana; Sousa, Bruno; … - In: Administrative Sciences : open access journal 15 (2025) 8, pp. 1-20
The aim of this study is to analyze the factors that influence consumer referents or reference points and their … retail examples. We conducted an integrative literature review. Consumers' preference for reference points is determined and … factors that influence consumer reference points beyond physical or tangible attributes. Businesses must be adaptable and …