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Search: subject:"Reinenting marketing"
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Betriebliche Wertschöpfung
1
Beyond offering value propositions
1
Beziehungsmarketing
1
Customer centricity
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Customer integration
1
Customer value
1
Dienstleistung
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Dienstleistungsmarketing
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Kundenintegration
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Kundenwert
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Lieferantenmanagement
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Marketing theory
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Marketingtheorie
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Reinenting marketing
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Relationship marketing
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Service logic
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Service-Dominant Logic
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Service-dominant logic
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Services
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Services marketing
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Supplier relationship management
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Value co-creation
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Value creation
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Grönroos, Christian
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Gummerus, Johanna
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Managing service quality : MSQ ; an international journal
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The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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