Search Results - subject:"Relationship marketing"

Changes in the digital world : an explanatory analysis of the key factors linked to virtual interactivity

Villar-Guevara, Miluska; García-Salirrosas, Elizabeth … - In: Administrative Sciences : open access journal 15 (2025) 7, pp. 1-25

mediation paths, considering the elements of relationship marketing and examining the cognitive (trust … SD = 6.0). Data were collected using a self-report form on virtual interactivity, relationship marketing, WOW, customer …

Persistent link: https://www.econbiz.de/10015436040

A multi-stakeholder perspective of relationship marketing in higher education institutions

Jain, Varsha; Mogaji, Emmanuel; Sharma, Himani; … - In: Journal of marketing for higher education 34 (2024) 2, pp. 502-520

Persistent link: https://www.econbiz.de/10015189669

How attitudes translate to loyalty : an integrative model in service relationship marketing

Akhgari, Mehdi; Bruning, Edward R. - In: Journal of relationship marketing : innovations and … 23 (2024) 4, pp. 356-391

Persistent link: https://www.econbiz.de/10015190440

The role of relationship marketing and brand love among banking consumers in an emerging market context

Panduro-Ramirez, Jose Alberto; Gallegos-Reyes, Miguel Angel - In: Administrative Sciences : open access journal 14 (2024) 12, pp. 1-17

Relationship marketing is a concept that focuses not only on increasing the volume of relationship transactions, but … also on improving consumer perception. Therefore, this research aimed to evaluate the influence of relationship marketing … relationship marketing and brand love form, obtaining an adequate measurement model (α = between 0.842 and 0.908; CR = between 0 …

Persistent link: https://www.econbiz.de/10015192938

Exploring the importance of building strong customer relationships

Seturi, Maia - In: Technology audit and production reserves 1 (2024) 4/75, pp. 33-37

Persistent link: https://www.econbiz.de/10014507363

Improving blood donor retention and donor relationships with past donation use appeals

Shehu, Edlira; Veseli, Besarta; Clement, Michel; … - In: Journal of service research 27 (2024) 3, pp. 346-363

Persistent link: https://www.econbiz.de/10014580509

Comparing and contrasting customer success management and relationship marketing

Madruga, Roberto P.; Hilton, Bryson; Hochstein, Bryan W.; … - In: Cogent business & management 11 (2024) 1, pp. 1-25

customer management practices. This research investigates key differences between CSM and Relationship Marketing (RM) through a … between Relationship Marketing (RM) and Customer Success Management (CSM), crucial areas reshaping business engagement …

Persistent link: https://www.econbiz.de/10015427264

Stakeholder and customer engagement in circular economy ecosystems : a systematic literature review and research agenda

Tabas, Abdollah Mohammadparst; Rehman, Mohsin Abdur; … - In: Business strategy and the environment 34 (2025) 1, pp. 402-416

Persistent link: https://www.econbiz.de/10015357267

Customer adoption of smartwatches : a privacy calculus perspective

Kumar, Ajay; Ahmad, Parvez; Kumar, Daruri Venkata Srinivas - In: Rajagiri management journal 19 (2025) 1, pp. 18-29

Purpose - This study tries to explain the customer adoption of smartwatches by considering the perceived benefits and perceived costs. Through this study, the authors aim to determine the factors affecting behavioural intentions towards smartwatches. Design/methodology/approach - The authors...

Persistent link: https://www.econbiz.de/10015357623

Unfaithful brands : how brand attachment can lead to negative responses to influencer marketing campaigns

Bentley, Kara; Rajagopal, Priyali; Kulow, Katina - In: Journal of consumer psychology : JCP ; the official … 35 (2025) 2, pp. 169-184

Persistent link: https://www.econbiz.de/10015358369