Search Results - subject:"Religious commitment"

Finding brands and not losing your religion? : exploring the relationship between brand engagement in self-concept and religious commitment

Razmus, Wiktor; Zarzycka, Beata - In: Journal of management, spirituality & religion : JMSR 18 (2021) 3, pp. 201-217

Persistent link: https://www.econbiz.de/10013285669

Antecedents and consequents of loyalty to a religious organization

Mainardes, Emerson Wagner; André, Olívia de Freitas; … - In: Journal of nonprofit & public sector marketing 33 (2021) 1, pp. 84-107

Persistent link: https://www.econbiz.de/10012423892

The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study

Ma, Jieqiong; Hong, JungHwa; Yoo, Boonghee; Yang, Jie - In: Journal of business research : JBR 137 (2021), pp. 244-254

Persistent link: https://www.econbiz.de/10012665711

Influence of intrapersonal and interpersonal religiosity on materialistic attitudes among youths in India : a structural equation modelling approach

Sadiq, Muhammad Ahsan; Ansari, Lubna; Gupta, Prashant - In: International journal of business and emerging markets … 12 (2020) 2, pp. 217-241

Persistent link: https://www.econbiz.de/10012250443

Muslim millennials' attitudes towards fashion advertising

Salam, Muhammad Talha; Muhamad, Nazlida; Leong, Vai Shiem - In: International journal of advertising : the review of … 38 (2019) 5, pp. 796-819

Persistent link: https://www.econbiz.de/10012200321

Building e-loyalty for e-retailers : role of justice perception and consumer forgiveness

Baruönü Latif, Fatma Özge; Uslu, Aypar - In: Middle East journal of management : MEJM 6 (2019) 3, pp. 298-317

Persistent link: https://www.econbiz.de/10012111745

Muslim consumers' attitudes toward fashion advertising : a conceptual framework

Salam, Muhammad Talha; Muhamad, Nazlida; Leong, Vai Shiem - In: International journal of islamic marketing and branding 3 (2018) 3, pp. 245-264

Persistent link: https://www.econbiz.de/10011989262

Willingness to punish and reward brands associated to a political ideology (BAPI)

Kurt, Sumeyra Duman; Ozgen, Ozge - In: Journal of business research : JBR 86 (2018), pp. 468-478

Persistent link: https://www.econbiz.de/10011855375

A cross-cultural comparison of Muslim religious commitment on US brand switching behaviour

Saeed, Munazza; Azmi, Ilhaamie Binti Abdul Ghani - In: International journal of islamic marketing and branding 3 (2018) 2, pp. 144-161

Persistent link: https://www.econbiz.de/10011979907

Investigating the consumer behavior for halal endorsed products : Case of an emerging Muslim market

Khan, Mubbsher Munawar; Asad, Humaira; Mehboob, Irsa - In: Journal of Islamic Marketing 8 (2017) 4, pp. 625-641

Pearson correlation, confirmatory factor analysis and structural equation modeling. Findings The results show that religious … commitment, motivation to comply, self-identity and perceived behavioral control have a positive and significant effect on the … distinct Muslims, i.e. perceive that they have a well-defined self-identity, a higher level of behavioral control, religious …

Persistent link: https://www.econbiz.de/10014878878