Dean, Alison; Alhothali, Ghada Talat - In: Journal of Service Theory and Practice 27 (2017) 1, pp. 193-218
Purpose The purpose of this paper is to elucidate service-for-service benefits emerging from co-creation in everyday banking. It does so by identifying factors that constitute the joint provider/customer co-creation platform, distinguishing them from factors that facilitate customers’...