Search Results - subject:"Retailer equity"

Consumer-based retailer equity and retail patronage behaviors : interaction effect of involvement

Sajid, Bushra; Cheema, Sadia; Rather, Raouf Ahmad - In: Spanish journal of marketing 28 (2024) 4, pp. 420-441

Persistent link: https://www.econbiz.de/10015190371

A commentary on "conceptualising and measuring Consumer-Based Brand–Retailer–Channel Equity"

Pappu, Ravi; Quester, Pascale - In: Journal of retailing and consumer services 58 (2021), pp. 1-3

Persistent link: https://www.econbiz.de/10012431704

Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship

Kumar, J. Ramesh; Saha, Raiswa; Manohar, Sridhar; … - In: International journal of business innovation and … 21 (2020) 2, pp. 217-237

Persistent link: https://www.econbiz.de/10012175544

An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity

Anselmsson, Johan; Burt, Steven; Tunca, Burak - In: Journal of retailing and consumer services 38 (2017), pp. 194-203

Persistent link: https://www.econbiz.de/10011743247

Conceptualising and measuring consumer-based brand-retailer-channel equity

Londoño, Juan Carlos; Elms, Jonathan; Davies, Keri - In: Journal of retailing and consumer services 29 (2016), pp. 70-81

Persistent link: https://www.econbiz.de/10011442358

Impact of store attributes on consumer-based retailer equity : An exploratory study of department retail stores

Das, Gopal - In: Journal of Fashion Marketing and Management 19 (2015) 2, pp. 188-204

Purpose – The purpose of this paper is to explore the impacts of store attributes on consumer-based retailer equity …

Persistent link: https://www.econbiz.de/10014868756

Determinants of customer-based retailer equity : an empirical verification approach from Indian large retail market

Bhukya, Ramulu - In: Journal of management research 7 (2015) 2, pp. 375-385

Persistent link: https://www.econbiz.de/10010510571

Impact of store attributes on consumer-based retailer equity : an exploratory study of department retail stores

Das, Gopal - In: Journal of fashion marketing and management 19 (2015) 2, pp. 188-204

Persistent link: https://www.econbiz.de/10011326829

The effect of retailer private brands on consumer-based retailer equity : comparison of named private brands and generic private brands

Choi, Laee; Huddleston, Patricia - In: The international review of retail, distribution and … 24 (2014) 1, pp. 59-78

Persistent link: https://www.econbiz.de/10010247442

Impact of retailer personality on consumer‐based retailer equity : An empirical study of retail brands

Das, Gopal; Datta, Biplab; Guin, Kalyan Kumar - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 4, pp. 619-639

Purpose – The purpose of this paper is to explore the impact of retailer personality on consumer‐based retailer equity …‐based retailer equity by adopting the scale developed by Pappu and Quester. A mall‐intercept survey was undertaken using a systematic … consumer‐based retailer equity dimension was explored, using structural equation modeling. Findings – The study proposed a five …

Persistent link: https://www.econbiz.de/10014674790