Search Results - subject:"Retailer image"

Analyzing the effects of private-label supplier disclosure on retailer image

Pérez-Santamaría, Samanta; Martos-Partal, Mercedes - In: Journal of retailing and consumer services 62 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012648978

Factori de influenta pe piata romaneasca a bunurilor de larg consum

Niculae, Denisa Andreea - In: Revista de Marketing Online (Journal of Online Marketing) 6 (2012) 1, pp. 92-105

Piata romaneasca a bunurilor de larg consum s-a bucurat de o dezvoltare impresionanta in ultimii ani. Formele traditionale de vanzare cu amanuntul au fost umbrite de importanta marilor magazine, putandu-se observa o concurenta crescuta atat intre formele de vanzare cu amanuntul similare cat si...

Persistent link: https://www.econbiz.de/10010602424

An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity

Anselmsson, Johan; Burt, Steven; Tunca, Burak - In: Journal of retailing and consumer services 38 (2017), pp. 194-203

Persistent link: https://www.econbiz.de/10011743247

Image and personality: two complementary tools to position and differentiate retailers

Louis, Didier; Lombart, Cindy - HAL - 2011

The objective of this research is to study retailers' positioning and the way they are different from each other through the concepts of image and personality. To illustrate this point, eight retailers in three sectors (grocery, clothing and sport articles) that are leading retailers in France...

Persistent link: https://www.econbiz.de/10010752353

Effect of channel congruence on a retailer's image

Bezes, Christophe - In: International Journal of Retail & Distribution Management 41 (2013) 4, pp. 254-273

. Findings – Congruent channels improve retailer image even when these channels have a less good image. However, channel … detrimental impact on retailer image. Research limitations/implications – The study is mainly limited by the type of retailer … improves retailer image, and not only online purchase intentions. It is also one of the first published researches that uses …

Persistent link: https://www.econbiz.de/10014803619