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Search: subject:"Reward program"
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Consumer behaviour
18
Konsumentenverhalten
18
Beziehungsmarketing
12
Relationship marketing
12
Kundenbindungsprogramm
11
Loyalty program
11
Referral reward program
9
Theorie
9
Theory
9
Viral marketing
5
Virales Marketing
5
Customer satisfaction
4
Kundenzufriedenheit
4
Dynamic programming
3
Mathematical programming
3
Mathematische Optimierung
3
Reward program
3
Anreiz
2
Brand management
2
Customer acquisition
2
Dynamische Optimierung
2
Gerechtigkeit
2
Incentives
2
Justice
2
Kundengewinnung
2
Leistungsanreiz
2
Loyalty reward program
2
Markenführung
2
Perception
2
Performance incentive
2
Reward Program
2
Sales promotion
2
Verkaufsförderung
2
Wahrnehmung
2
customer reward program
2
dynamic programming
2
loyalty
2
loyalty reward program
2
referral reward program
2
reward program
2
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24
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English
26
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Hwang, Yoo Hee
3
Mattila, Anna S.
3
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2
Baloglu, Seyhmus
2
Dose, David
2
Hwang, Eunmin
2
Jin, Liyin
2
Konishi, Hideo
2
Sun, Yacheng
2
Tanford, Sarah
2
Zhang, Dan
2
Baek, Yu-Mi
1
Beatty, Sharon E.
1
Chew, Patricia
1
Chiang, Wei-yu Kevin
1
Chueh, Hao-En
1
Chun, So Yeon
1
Deng, Huixin
1
Elsner, Ralf
1
Feick, Lawrence
1
Geng, Wei
1
Guo, Liang
1
Huang, Duen-Huang
1
Huang, Minxue
1
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1
Iancu, Dan
1
Jin, Huijie
1
Kim, Gwi-Gon
1
Li, Aoqi
1
Liu, Yan
1
Lu, Qiang
1
Lu, Shouwang
1
Miller, Rohan
1
Orsingher, Chiara
1
Park, Eujin
1
Ryu, Gangseog
1
Tambyah, Siok Kuan
1
Trichakis, Nikolaos
1
Tsui, Kan Wai Hong
1
Tuk, Mirjam Alexandra
1
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Department of Economics, Boston College
1
Friedrich-Schiller-Universität Jena
1
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Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Asia Pacific journal of marketing and logistics
1
Asia marketing journal
1
Boston College Working Papers in Economics
1
European journal of operational research : EJOR
1
International journal of hospitality management
1
International journal of industrial organization
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international economic review
1
Journal of service research : JSR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science
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Operations research
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Operations research letters
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ECONIS (ZBW)
26
RePEc
1
Showing
1
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10
of
27
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date (oldest first)
1
How desirable is the medium? : effect of point accumulation scheme on consumer loyalty toward
reward
program
Park, Eujin
- In:
Asia marketing journal
24
(
2023
)
4
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013555708
Saved in:
2
Too assertive to recommend : the effect of assertive tone on referral behavior
Deng, Huixin
;
Yang, Shaoguang
;
Jin, Liyin
-
2025
Persistent link: https://www.econbiz.de/10015396546
Saved in:
3
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
Saved in:
4
Who is more likely to initiate referrals? : effect of consumer's regulatory focus on referral intention
Jin, Huijie
;
Lu, Shouwang
;
Wang, KanLiang
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462232
Saved in:
5
The role of impulsive behaviour and meta-perception in referral reward programs
Zhan, Mengmeng
;
Huang, Minxue
;
Li, Aoqi
;
Yang, Yvmeng
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014372555
Saved in:
6
Overage charge or loyalty discount : when should extra consumptions be penalized or rewarded?
Guo, Liang
- In:
Marketing science
42
(
2023
)
3
,
pp. 614-633
Persistent link: https://www.econbiz.de/10014317449
Saved in:
7
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty
reward
program
context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
8
Reward the inductor or inductee? : the effect of the inductee's altruism on a shopping guide platform
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1976-2006
Persistent link: https://www.econbiz.de/10013391150
Saved in:
9
Usage intention model of mobile apps in membership application
Huang, Duen-Huang
;
Chueh, Hao-En
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1255-1260
Persistent link: https://www.econbiz.de/10013194349
Saved in:
10
Which
reward
program
impacts on purchase review?
Baek, Yu-Mi
;
Kim, Gwi-Gon
- In:
Journal of international economic review
14
(
2021
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10012663649
Saved in:
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