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  • Search: subject:"S-D orientation"
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Year of publication
Subject
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Beziehungsmarketing 2 Consumer behaviour 2 Customer integration 2 Konsumentenverhalten 2 Kundenintegration 2 Relationship marketing 2 S-D orientation 2 Service-Dominant Logic 2 Service-dominant logic 2 Betriebliche Wertschöpfung 1 Customer satisfaction 1 Customer value 1 Customer value cocreation 1 Dienstleistungsqualität 1 E-commerce 1 Einzelhandel 1 Electronic Commerce 1 Kundenwert 1 Kundenzufriedenheit 1 Lebensqualität 1 Lieferantenmanagement 1 Marketing management 1 Marketingmanagement 1 Online retailing 1 Online-Handel 1 Psychological need satisfaction 1 Quality of life 1 Retail trade 1 Service quality 1 Strategic management 1 Strategisches Management 1 Supplier relationship management 1 Value creation 1 customer engagement 1 experimental design 1 online retailing 1 strategic capabilities 1 value cocreation mechanism 1
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Online availability
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Free 1 Undetermined 1
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Bai, Billy 1 Deng, Aimin 1 Huang, Shanshan 1 Katsifaraki, Georgia D. 1 Li, Mingfei 1 Theodosiou, Marios 1 Zhou, Shoujiang 1
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Published in...
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International journal of contemporary hospitality management 1 Journal of interactive marketing 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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The role of service-dominant logic strategic orientations in driving customer engagement in online retailing
Katsifaraki, Georgia D.; Theodosiou, Marios - In: Journal of interactive marketing 59 (2024) 1, pp. 99-115
Persistent link: https://www.econbiz.de/10014583046
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Cover Image
From service-dominant orientation to positive customer outcomes : a self-determination model in the custom travel service context
Li, Mingfei; Huang, Shanshan; Deng, Aimin; Bai, Billy; … - In: International journal of contemporary hospitality management 34 (2022) 1, pp. 299-320
Persistent link: https://www.econbiz.de/10012798193
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