Buaprommee, Nathamon; Cuijten, Nachayapat; Sureerut Inmor; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 26 (2025) 1, pp. 141-152
While technology is essential for the survival of micro, small, and medium-sized businesses (MSMEs), their ability to use digital marketing effectively, especially in the wholesale and retail sectors, remains unclear. The study aims to investigate the current state of digital marketing...