Christodoulou, Ioannis; Putranto, Satrio Utomo; … - In: Journal of Trade Science 13 (2025) 1, pp. 3-22
Purpose - The research investigates scaling and client networking in small and medium-sized enterprises (SMEs), using … practical guidance for SMEs, advocating strategic scaling, leveraging personal networks, implementing customer relationship … Theory was applied to analyse data, seeking to enrich theoretical frameworks and inform managerial practices in SMEs …