Sahoo, Anjan Kumar; Dash, Ajitabh; Nayak, Parameswar - In: Journal of Science and Technology Policy Management 15 (2023) 6, pp. 1577-1594
analyzing the factors influencing their decision. The stimuli–organism–behavior–consequence (SOBC) framework was used to assess … SOBC model’s four phases’ with the help of eight constructs. The conceptual model allowed the authors to examine 10 … and PE. Originality/value The study uses the unified theory of acceptance and use of technology and the SOBC paradigm to …