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Search: subject:"SOBC framework"
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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ECONIS (ZBW)
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Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
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Applying the SOBC paradigm to reinterpret the online grocery shopping experience for the senior population
Shukla, Mahima
;
Misra, Richa
;
Mahajan, Renuka
;
Gupta, Rahul
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
4
,
pp. 115-137
Persistent link: https://www.econbiz.de/10014289631
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3
Consumers buying behaviour towards agri-food products : a mixed-method approach
Siddiqui, Mujahid
;
Chakraborty, Debarun
;
Siddiqui, Aaliyah
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303250
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