Bennet, Benison; Krishnan, Malar Mathi; Radhakrishnan, … - In: South Asian journal of marketing 6 (2025) 1, pp. 33-52
socialization and to analyze the relationship between socialization agents and the consumer literacy knowledge (CLK) of youngsters … among the socialization agents, family dominates the influence of youngsters' socializations. Compared with CLK, peers and … families. Our results confirmed that family and peers influence the consumer socialization of youngsters and subsequently …