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Search: subject:"SOR theory"
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SOR theory
25
Consumer behaviour
24
Konsumentenverhalten
24
Beziehungsmarketing
13
Relationship marketing
13
Social Web
13
Social web
13
Brand management
9
Markenführung
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5
Internet marketing
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5
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5
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Online-Handel
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Stimulus-organism-response (SOR) theory
5
stimulus-organism-response (SOR) theory
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Brand image
4
Markenimage
4
Markentreue
4
Theorie
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Theory
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Integrated store
3
Structural equation model
3
Strukturgleichungsmodell
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Brand love
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Kumar, Sushant
5
Natarajan, Thamaraiselvan
4
Raghavan, Deepak Ramanan Veera
4
Ahasanul Haque
2
Ahmad, Sohail
2
Chudhery, Muhammad Adnan Zahid
2
Daradkeh, Mohammad
2
Dhir, Amandeep
2
Hsieh, Jung-Kuei
2
Iqbal, Ahmad
2
Kaur, Puneet
2
Md Uzir Hossain Uzir
2
Safdar, Sarah
2
Sarki, Irshad Hussain
2
Talwar, Shalini
2
Vinoi, Nivin
2
Vishwakarma, Pankaj
2
Abu Bakar bin Abdul Hamid
1
Akhtar, Muhammad Waheed
1
Alzeiby, Ebtesam Abdullah
1
Chakraborty, Debarun
1
Chen, Xueqing
1
Chowdhury, Naila Anwar
1
Coates, Hamish
1
De La Martiniere Petroll, Martin
1
De Matos, Celso Augusto
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Edu, Tudor
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Fam, Kim-Shyan
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Fernandes, Teresa
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Garg, Aashish
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Giri, Arunangshu
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Godefroit-Winkel, Delphine
1
Goel, Pooja
1
Hajli, Nick
1
Hayat, Khizar
1
Hernani-Merino, Martin
1
Hossain, Md Shamim
1
Huo, Jiazhen
1
Husnain, Mudassir
1
Hussain, Zahid
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Journal of retailing and consumer services
4
The TQM journal : the international review of organizational improvement
4
Asia Pacific journal of marketing and logistics
3
International journal of bank marketing
2
International journal of quality and innovation : IJQI
2
International journal of retail and distribution management
2
Marketing intelligence & planning
2
Asia Pacific Journal of Marketing and Logistics
1
IEEE transactions on engineering management : EM
1
IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society
1
International Journal of Tourism Cities
1
International journal of consumer studies
1
International journal of event and festival management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Hospitality and Tourism Insights
1
Journal of Hospitality and Tourism Technology
1
Journal of Open Innovation: Technology, Market, and Complexity
1
Journal of consumer behaviour
1
Journal of decision systems
1
Journal of global fashion marketing : JGfM
1
Journal of marketing for higher education
1
Journal of open innovation : technology, market, and complexity
1
Marketing Intelligence & Planning
1
Review of marketing science
1
Sustainability and Financial Services in the Digital Age : Proceedings from the 3rd Finance, Accounting, and Law in the Digital Age Conference, Salamanca, Spain, 2024
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
33
Other ZBW resources
5
EconStor
1
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Cloud computing-based virtual learning environments : factors that build trust and satisfaction leading to acceptance
Safdar, Sarah
;
Ren, Minglun
;
Chudhery, Muhammad Adnan Zahid
- In:
IEEE transactions on engineering management : EM ; a …
71
(
2024
),
pp. 4517-4529
Persistent link: https://www.econbiz.de/10015407954
Saved in:
2
Brands as drivers of social media fatigue and its effects on users' disengagement: the perspective of young consumers
Fernandes, Teresa
;
Oliveira, Rodrigo
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10015047538
Saved in:
3
Analyzing the motivators and barriers associated with buying green apparel : digging deep into retail consumers' behavior
Yadav, Rambalak
;
Giri, Arunangshu
;
Alzeiby, Ebtesam Abdullah
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015117887
Saved in:
4
How Chatbot negative experiences damage consumer-brand relationships in hospitality and tourism? : a mixed-method examination
Husnain, Mudassir
;
Zhang, Qingyu
;
Usman, Muhammad
; …
- In:
International journal of hospitality management
126
(
2025
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015359396
Saved in:
5
Augmented reality in the retail outlet : shaping the retail shopping experience : a cross-cultural study
Irshad, Waseem
;
Zhou, Erhua
;
Rasheed, Hafiz Muhammad Wasif
- In:
Journal of consumer behaviour
24
(
2025
)
4
,
pp. 1591-1612
Persistent link: https://www.econbiz.de/10015456502
Saved in:
6
Does integrated store service quality explain omnichannel shoppers' online brand advocacy behaviors? : role of memorable shopping experiences, store attachment, and relationship strength
Natarajan, Thamaraiselvan
;
Raghavan, Deepak Ramanan Veera
- In:
The TQM journal : the international review of …
37
(
2025
)
1
,
pp. 73-105
Persistent link: https://www.econbiz.de/10015417919
Saved in:
7
Does service journey quality explain omnichannel shoppers' online engagement behaviors? : the role of customer-store identification and gratitude toward the store
Natarajan, Thamaraiselvan
;
Raghavan, Deepak Ramanan Veera
- In:
The TQM journal : the international review of …
37
(
2025
)
1
,
pp. 171-198
Persistent link: https://www.econbiz.de/10015417924
Saved in:
8
Does integrated store service quality determine omnichannel customer lifetime value? : role of commitment, relationship proneness, and relationship program receptiveness
Natarajan, Thamaraiselvan
;
Raghavan, Deepak Ramanan Veera
- In:
The TQM journal : the international review of …
37
(
2025
)
3
,
pp. 800-830
Persistent link: https://www.econbiz.de/10015418120
Saved in:
9
Research on the influence of digital human avatar characteristics on brand fans effect
Xie, Jifei
;
Wu, Haoyu
;
Li, Zhe
;
Ma, Lulu
;
Liu, Kexi
- In:
Asia Pacific journal of marketing and logistics
37
(
2025
)
2
,
pp. 422-440
Persistent link: https://www.econbiz.de/10015211064
Saved in:
10
Are social media marketing activities reaping benefits for brands? : the moderating role of education
Mathai, Shaji
;
Kumar, Sushant
;
Sreen, Naman
;
Jeswani, Saket
- In:
Marketing intelligence & planning
43
(
2025
)
5
,
pp. 977-995
Persistent link: https://www.econbiz.de/10015462943
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