Search Results - subject:"SOR theory"

Analyzing the motivators and barriers associated with buying green apparel : digging deep into retail consumers' behavior

Yadav, Rambalak; Giri, Arunangshu; Alzeiby, Ebtesam Abdullah - In: Journal of retailing and consumer services 81 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015117887

Brands as drivers of social media fatigue and its effects on users' disengagement: the perspective of young consumers

Fernandes, Teresa; Oliveira, Rodrigo - In: Young consumers : insight and ideas for responsible … 25 (2024) 5, pp. 625-644

Persistent link: https://www.econbiz.de/10015047538

Cloud computing-based virtual learning environments : factors that build trust and satisfaction leading to acceptance

Safdar, Sarah; Ren, Minglun; Chudhery, Muhammad Adnan Zahid - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 4517-4529

Persistent link: https://www.econbiz.de/10015407954

Research on the influence of digital human avatar characteristics on brand fans effect

Xie, Jifei; Wu, Haoyu; Li, Zhe; Ma, Lulu; Liu, Kexi - In: Asia Pacific journal of marketing and logistics 37 (2025) 2, pp. 422-440

Persistent link: https://www.econbiz.de/10015211064

How Chatbot negative experiences damage consumer-brand relationships in hospitality and tourism? : a mixed-method examination

Husnain, Mudassir; Zhang, Qingyu; Usman, Muhammad; … - 2025

Persistent link: https://www.econbiz.de/10015359396

Lurkers versus contributors: An empirical investigation of knowledge contribution behavior in open innovation communities

Daradkeh, Mohammad - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 4, pp. 1-29

This study aims to examine and compare the mechanisms through which social learning processes influence the knowledge contribution behavior of lurkers and contributors in open innovation communities (OICs). Based on social learning theory and stimulus-organism-response (SOR) framework, this...

Persistent link: https://www.econbiz.de/10014329698

Lurkers versus contributors : an empirical investigation of knowledge contribution behavior in open innovation communities

Daradkeh, Mohammad - In: Journal of open innovation : technology, market, and … 8 (2022) 4, pp. 1-29

Persistent link: https://www.econbiz.de/10014289271

Quality of higher education experience, satisfaction, and well-being : genuinely caring for our students-consumers

Teeroovengadum, Viraiyan; Ringle, Christian M.; Nunkoo, … - In: Journal of marketing for higher education 34 (2024) 2, pp. 1012-1034

Persistent link: https://www.econbiz.de/10015189784

How social media marketing activities affect brand loyalty? : mediating role of brand experience

Kumar, Sushant; Hsieh, Jung-Kuei - In: Asia Pacific journal of marketing and logistics 36 (2024) 10, pp. 2300-2323

Persistent link: https://www.econbiz.de/10015210759

Attendees' experiences of anime conventions in the United States : a netnography study

Liu, Tianjian; Liu, Sijun; Lee, Yee Ming - In: International journal of event and festival management 15 (2024) 3, pp. 394-415

Persistent link: https://www.econbiz.de/10015065387