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  • Search: subject:"SPEECH ACT"
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Year of publication
Subject
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speech act theory 10 Consumer behaviour 9 Konsumentenverhalten 9 speech act 9 Speech act theory 8 Social Web 7 Social web 7 Communication 5 Kommunikation 5 Viral marketing 4 Virales Marketing 4 Emotion 3 Speech Act Theory 3 Speech act 3 Theorie 3 Theory 3 Audiences 2 Austerity 2 Beziehungsmarketing 2 Brand 2 Brand image 2 Brand management 2 Brazil 2 Central Bank Communication 2 Change conversations 2 Economic model 2 Financial Sector 2 Internal communication 2 Interne Kommunikation 2 Leadership 2 Linguistics 2 Linguistik 2 Markenartikel 2 Markenführung 2 Markenimage 2 Narrative Process Analysis 2 Online retailing 2 Online-Handel 2 Organizational behaviour 2 Organizational change 2
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Online availability
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Undetermined 23 Free 9
Type of publication
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Article 35
Type of publication (narrower categories)
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Article in journal 28 Aufsatz in Zeitschrift 28 Article 1 conceptual-paper 1 research-article 1
Language
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English 33 Undetermined 2
Author
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Ludwig, Stephan 4 Ruyter, Ko de 3 Brisset, Nicolas 2 Herrmann-Pillath, Carsten 2 Laer, Tom van 2 Montargot, Nathalie 2 Aakhus, Mark 1 Adanlawo, Eyitayo Francis 1 Aleti, Torgeir 1 Almeida Rodrigues Gonçalves, João Carlos de 1 Argyris, Young Anna 1 Baião, Fernanda Araujo 1 Bau Macedo, Luís Otávio 1 Ben Lahouel, Béchir 1 Benjamin, Victor 1 Bisel, Ryan S. 1 Bradford, Ben 1 Braeckel, Dirk 1 Briers, Barbara 1 Buehler, Axel 1 Bünzli, Fabienne 1 Campbell, Kim Sydow 1 Chaka, Mpho 1 Coron, Clotilde 1 Dulek, Ronald E. 1 Eppler, Martin J. 1 Fan, Shaokun 1 Friedman, Mike 1 Fuller, Crispian 1 Grewal, Dhruv 1 Guizzardi, Giancarlo 1 He, Xzavier 1 Heracleous, Loizos 1 Hiller, Alex 1 Hofer, Alena 1 Holt, Robin 1 Hou, Ronglin 1 Ilk, Noyan 1 Jayasimha, K. R. 1 Jullien, Dorian 1
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Published in...
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 2 Journal of marketing management : JMM ; journal of the Academy of Marketing 2 Journal of retailing and consumer services 2 Acta Universitatis Danubius. OEconomica 1 Business process management journal 1 European Business Review 1 European business review : EBR ; the official journal of the International Management Centres, Europe 1 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 1 Information systems research : ISR 1 International Journal of Research in Business and Social Science : IJRBS 1 International journal of business communication : IJBC : a publication of the Association for Business Communication 1 International journal of business communication : IJBC ; a publication of the Association of Business Communication 1 Journal of Business Ethics 1 Journal of Consumer Marketing 1 Journal of Contextual Economics – Schmollers Jahrbuch 1 Journal of applied behavioral science 1 Journal of consumer research : JCR ; an interdisciplinary bimonthly 1 Journal of contextual economics : Schmollers Jahrbuch 1 Journal of economic methodology 1 Journal of interactive marketing 1 Journal of management information systems : JMIS 1 Journal of marketing 1 Management & organizational history : MOH 1 Management communication quarterly : an international journal 1 Management information systems : mis quarterly 1 New technology, work and employment 1 Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies 1 Rationality, Markets and Morals 1 The journal of brand management : an international journal 1 The journal of consumer marketing 1 The journal of economic methodology 1 ИЗВЕСТИЯ САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА ЭКОНОМИКИ И ФИНАНСОВ 1
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Source
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ECONIS (ZBW) 28 RePEc 4 Other ZBW resources 2 EconStor 1
Showing 1 - 10 of 35
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BMW is powerful, beemer is not : nickname branding impairs brand performance
Zhang, Zhe; Ye, Ning; Thomson, Matthew - In: Journal of marketing 89 (2025) 1, pp. 135-152
Persistent link: https://www.econbiz.de/10015374162
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Expressing demands or offers : how to promote volunteering using visual and verbal appeals
Bünzli, Fabienne; Eppler, Martin J.; … - In: International journal of business communication : IJBC … 61 (2024) 3, pp. 502-523
Persistent link: https://www.econbiz.de/10014635544
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The influence of live video hosts' speech act on purchase behaviour
Ma, Xiangyang; Ren, Jiawen; Lang, Xiaoping; Yang, Ziyang; … - In: Journal of retailing and consumer services 81 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015117849
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Public speech as a tool for nation-building : an analysis of Thabo Mbeki's speeches
Chaka, Mpho; Adanlawo, Eyitayo Francis - In: International Journal of Research in Business and … 12 (2023) 8, pp. 415-426
Persistent link: https://www.econbiz.de/10014468026
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How to do HRM with numbers? : a performative lens on HR metrics, HR analytics and HR algorithms
Coron, Clotilde; Scheibmayr, Isabella; Lescoat, Pierre - In: New technology, work and employment 40 (2025) 1, pp. 124-146
Persistent link: https://www.econbiz.de/10015372684
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Marketer behaviour : a case for making this socially real
Woodall, Tony; Hiller, Alex - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1369-1400
Persistent link: https://www.econbiz.de/10013466532
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To tell, not to yell : the effect of writer's intents on readers' perceived helpfulness of online product reviews
Briers, Barbara; He, Xzavier; Lamey, Lien - In: Journal of interactive marketing 59 (2024) 3, pp. 312-328
Persistent link: https://www.econbiz.de/10015158292
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Narratives and Economic Policy: Theoretical Explorations and the Case of Central Bank Communication in Brazil
Herrmann-Pillath, Carsten; Bau Macedo, Luís Otávio - In: Journal of Contextual Economics – Schmollers Jahrbuch 141 (2021) 3, pp. 243-272
theoretical framework of narrative analysis that is based on the philosophy of language, especially speech act theory, motivated …
Persistent link: https://www.econbiz.de/10014524531
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Designing marketing content for social commerce to drive consumer purchase behaviors : a perspective from speech act theory
Wang, Fei; Xu, Haifeng; Hou, Ronglin; Zhu, Zhen - In: Journal of retailing and consumer services 70 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014239851
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A cognitive BPM theory for knowledge-intensive processes
Almeida Rodrigues Gonçalves, João Carlos de; Baião, … - In: Business process management journal 29 (2023) 2, pp. 465-488
Persistent link: https://www.econbiz.de/10014230687
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