Search Results - subject:"STORYTELLING"

Strategisches Storytelling : eine Einführung ins Geschichtenerzählen in Marketing, Kommunikationsmanagement und Employer Branding

Ettl-Huber, Silvia - 2026

Storytelling: Story und Narrativ, Core Story, Wirkung, Emotionen, Bausteine -- Storytelling im Kommunikationsalltag: Medienformate …Dieses Buch bietet eine systematische und praxisorientierte Einführung in das Storytelling für Marketing …, Storytelling professionell anzuwenden, zu optimieren und gezielt in Kommunikationsprozesse zu integrieren. Dieses Buch ist …

Persistent link: https://www.econbiz.de/10015625745

Storytelling in travel vlogs : scale development, validation, and application

Li, Max Wenliang; Kim, Yoo Ri; Liu, Anyu; Scarles, Caroline - In: Journal of travel research : a quarterly publication of … 65 (2026) 3, pp. 786-811

Persistent link: https://www.econbiz.de/10015595523

Fantasy or reality? : unveiling the power of realistic narratives in tourism social media advertising

Can, Ali Selcuk; Ekinci, Yuksel; Dilek-Fidler, Setenay - In: Tourism management : research, policies, practice 106 (2025), pp. 1-16

Persistent link: https://www.econbiz.de/10015077614

Repealing the eighth amendment : counter stories and storytelling for resistance, empowerment and social change in Irish reproductive politics

Bolt, Rebecca; O'Leary, Susan - In: Financial accountability and management 41 (2025) 3, pp. 468-483

Persistent link: https://www.econbiz.de/10015463404

I do not buy your story! : understanding the limits of storytelling in corporate social responsibility communication

Krenz, Lukas; Edinger-Schons, Laura Marie; Scheidler, … - In: Psychology & marketing 42 (2025) 10, pp. 2557-2573

Persistent link: https://www.econbiz.de/10015464192

Heritage hotels : an exploration of staff experiences in these unique hospitality environments

Marghany, Mostafa; Morgan, Nigel; Finniear, Jocelyn; … - In: Tourism and hospitality research : THR 25 (2025) 3, pp. 519-525

Persistent link: https://www.econbiz.de/10015419807

Is a good story enough? : a critical analysis of storyteller roles in tourism

Moreira, António Carrizo; Da Costa, Rui Augusto; … - In: Journal of hospitality & tourism research : JHTR ; the … 49 (2025) 4, pp. 688-704

Persistent link: https://www.econbiz.de/10015421693

Examining the key factors of implementing digital storytelling to increase travel intentions to cultural heritage destinations

Chang, Chee Heng; Goi, Chai Lee; Zins, Andreas; Abbas … - In: Consumer Behavior in Tourism and Hospitality 20 (2025) 2, pp. 263-274

Persistent link: https://www.econbiz.de/10015422666

Digital storytelling as a method for modern business and economics education in the age of artificial intelligence

Žunac, Ana Globočnik; Ercegovac, Petra; Vuletić, Ante - In: ENTRENOVA - ENTerprise REsearch InNOVAtion Conference 11 (2025) 1, pp. 1-10

storytelling as an alternative teaching method in a digital environment. Through an analysis of existing professional and … scientific literature, the authors define the concept and present its main characteristics. Digital storytelling has proven … instructors can use to integrate digital storytelling into business and economics courses with minimal additional infrastructure …

Persistent link: https://www.econbiz.de/10015627475

Promoting climate neutrality with storytelling advertising : a systematic literature review

Laurynaitytė, Laura; Pažėraitė, Aušra - In: Journal of sustainable marketing 6 (2025) 2, pp. 285-301

Persistent link: https://www.econbiz.de/10015633764