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~subject:"Markenführung"
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Markenführung
Sales promotion
1,929
Verkaufsförderung
1,894
Consumer behaviour
820
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820
Sales-promotion
427
Preismanagement
306
Pricing strategy
306
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278
Retail trade
270
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207
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207
Marketingmanagement
191
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178
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177
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Marketing
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Beziehungsmarketing
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Relationship marketing
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145
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Verkauf
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104
Rebate
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Arora, Neeraj
3
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2
Avdulaj, Jonida
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Behe, Bridget K.
1
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1
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1
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1
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Journal of business research : JBR
6
Journal of promotion management : JPM
6
Journal of retailing and consumer services
6
Journal of marketing research : JMR
4
Journal of promotion management : innovations in planning and applied research
4
Journal of retailing
3
The international review of retail, distribution and consumer research
3
International Journal of Research in Business and Social Science : IJRBS
2
International journal of retail & distribution management
2
Inventi impact: retailing & consumer services
2
Journal of Asian finance, economics and business : JAFEB
2
Marketing letters : a journal of research in marketing
2
The journal of consumer marketing
2
A reader in marketing communications
1
Australasian marketing journal
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business and Economic Research : BER
1
CUDARE working paper series
1
California management review
1
Cutting edge international research
1
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
1
Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
1
Economic research report
1
European journal of marketing : EJM
1
European research studies
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review / Englische Ausgabe : Marketingforschung für die Praxis
1
Global business review
1
Global journal of business management : GJBM
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
INSEAD Working Paper
1
Innovative Markenführung und -implementierung
1
Integrated marketing communication
1
International journal of advertising : the review of marketing communications
1
International journal of business innovation and research : IJBIR
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
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International journal of emerging markets
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International journal of intelligent enterprise
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ECONIS (ZBW)
126
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1
Price promotions as a threat to brands
Inderst, Roman
;
Obradovits, Martin
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10014442408
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
- In:
International Journal of Research in Business and …
11
(
2022
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10012887823
Saved in:
4
Linking emotional brand attachment and
sales
promotion
to post-purchase cognitive dissonance : the mediating role of impulse buying behavior
Akbar, Muhammad Imad Ud Din
;
Ahmad, Bilal
;
Asif, Mirza …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 367-379
Persistent link: https://www.econbiz.de/10012671695
Saved in:
5
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
6
Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction
Siswati, Endang
- In:
International Journal of Research in Business and …
10
(
2021
)
2
,
pp. 46-53
Persistent link: https://www.econbiz.de/10012594020
Saved in:
7
Content that engages your customers : the role of brand congruity and promotions in social media
Montaguti, Elisa
;
Valentini, Sara
;
Vecchioni, Federica
- In:
Journal of interactive marketing
58
(
2023
)
1
,
pp. 16-33
Persistent link: https://www.econbiz.de/10014228862
Saved in:
8
Promoting a heritage product to domestic youth markets : should it be localized?
Suci, Afred
;
Wang, Hui-Chih
;
Doong, Her-Sen
- In:
International journal of emerging markets
18
(
2023
)
12
,
pp. 6015-6036
Persistent link: https://www.econbiz.de/10014462130
Saved in:
9
Airline brand equity : do advertising and
sales
promotion
matter? : an empirical evidence from UAE traveler's perspective
Mahadin, Bushra K.
;
ElSamen, Amjad A. Abu
;
El-Adly, …
- In:
International journal of organizational analysis
31
(
2023
)
6
,
pp. 2031-2058
Persistent link: https://www.econbiz.de/10014432118
Saved in:
10
Analysing the marketing strategies that fish farming businesses in the UK can use to gain a competitive advantage
Olawunmi, Christiana Adeola
;
Clarke, Andrew Paul
- In:
Journal of enterprising communities : people and places …
17
(
2023
)
6
,
pp. 1410-1438
Persistent link: https://www.econbiz.de/10014432853
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