Abdallah, Wael; Aziza, Mulham; Chamas, Hassan Baz - In: Journal of business and socio-economic development 6 (2026) 1, pp. 54-69
pharmaceutical industry companies, specifically focusing on its impact on salesforce performance. Design/methodology/approach - We … development emerged as the essential variables of pharmaceutical salesforce performance, with the strongest relationship to AI … paper is the first to link salesforce performance and AI adoption in pharmaceutical companies. …