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  • Search: subject:"Satisfaction driver analysis"
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Automation 1 Automatisierung 1 Conjoint analysis 1 Conjoint-Analyse 1 Consumer behaviour 1 Customer integration 1 Involvement 1 Konsumentenverhalten 1 Kundenintegration 1 Market research 1 Marketing research automation 1 Marktforschung 1 Natural language processing 1 Satisfaction driver analysis 1 Social Web 1 Social web 1 User-generated content 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Habel, Johannes 1 Klarmann, Martin 1 Roelen-Blasberg, Tobias 1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1
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ECONIS (ZBW) 1
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Automated inference of product attributes and their importance from user-generated content : can we replace traditional market research?
Roelen-Blasberg, Tobias; Habel, Johannes; Klarmann, Martin - In: International journal of research in marketing : IJRM ; … 40 (2023) 1, pp. 164-188
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